Marketing and Communications Manager

3 weeks ago

Ottawa, Canada Smart & Biggar Full time

What We Do.

Smart & Biggar is Canada's largest firm practicing exclusively in intellectual property (IP) and technology law, with offices in Ottawa, Toronto, Montreal, Vancouver and Calgary. We have been leaders in intellectual property and technology law for over 125 years. We are regularly recognized as Canada’s top IP and technology firm.
We are part of the IPH Group, a network of member firms working throughout ten IP jurisdictions, with clients in more than 25 countries. IPH member firms employ a highly skilled multidisciplinary team of over 1,200 people in Australia, Canada, China, Hong Kong SAR, Indonesia, Malaysia, New Zealand, Philippines, Singapore and Thailand. IPH supports a diverse client base of Fortune Global 500 companies, multinationals, public sector research organizations, SMEs and professional services firms worldwide.
We are passionate about what we do and what we can achieve. The IPH Group is committed to promoting and maintaining a workplace culture of shared respect across companies to enable us all to feel valued and be the best we can be.

The Opportunity.
Smart & Biggar is currently looking for an experienced Marketing and Communications Manager to join our national Business Development & Marketing team.
As the Marketing andCommunications Manager, you will play a pivotal role in developing and executing marketing, brand, and communications strategies for both Smart & Biggar and IPH Group initiatives. Your primary responsibility will be to act as the brand and marketing custodian for Smart & Biggar.

Responsibilities.
As the Marketing and Communications Manager, your key responsibilities will include:
**Brand Custodianship**:

- Develop, implement, and participate in campaigns that elevate the Smart & Biggar brand
- Ensure the quality and engagement levels of Smart & Biggar's marketing collateral, website, and social channels
- Support brand campaign activities that align with the firm's Employee Value Proposition (EVP)

**Marketing, Content, and Events**:

- Collaborate with the Head of Corporate Communications, Smart & Biggar's Managing Director, and the business development team to set objectives for marketing and brand campaigns
- Drive marketing campaigns that support business development goals and lead generation activities
- Provide campaign reporting and insights to support lead generation
- Manage events such as seminars and webinars to support client and business development objectives
- Oversee content strategy, including the development of a content calendar, recommending content, and managing content from conception to promotion
- Optimize marketing channels, including the website (SEO), social media, and marketing automation tools

**External Communications**:

- Collaborate with the Head of Corporate Communications on media monitoring and managing reputational issues
- Build and manage relationships with media outlets, trade publications/journals, business media platforms, and legal directory publishers
- Provide content and case studies as needed for IPH Group's corporate reporting activities, such as the annual report and sustainability report
- Contribute ideas to group-level external communications campaigns

**Internal Communications**:

- Work with Smart & Biggar's Managing Director and leadership team on internal communications
- Collaborate with the IPH corporate communications team to cascade and localize relevant group content
- Contribute ideas to group-level internal communication campaigns

Qualifications, competencies, and experience.
- Bachelor's and/or graduate degrees in Marketing, Communications, or a related field
- 7-10+ years of experience in Marketing/Communications in professional services/B2B marketing
- Proven track record of successfully developing and implementing comprehensive marketing strategies and campaigns
- Strong written and oral communication in English. French language skills would be an asset
- Excellent organizational and project management skills to manage multiple projects and priorities in a fast-paced environment
- Knowledge of marketing trends, industry best practices, and emerging technologies in the legal industry

No recruiters or agencies please.

Smart & Biggar offers a comprehensive total rewards package including:

- A competitive compensation structure based on transparency, clarity and fairness;
- A flexible benefits program;
- Personal days to help balance personal and professional commitments;
- Employee referral program.

Smart & Biggar is a proud member of the Law Firm Diversity and Inclusion Network (LFDIN), working to promote diversity and encourage a culture of inclusion in our Firm and the broader legal profession.

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