Communications Specialist
2 weeks ago
The Greater Victoria Harbour Authority (GVHA) is hiring a Communications Specialist to cover a 12-to-14-month maternity leave. This person will play a key role in developing and implementing activities associated with a strategic and integrated communications plan.
The Communications Specialist supports in safeguarding and advancing GVHA’s reputation in the community, with member agencies, commercial vendors, and on GVHA digital channels. You will produce communications in various formats to meet multiple stakeholder requirements to audiences such as government, community members, member agencies, staff, commercial vendors, and the tourism sector.
**Specific Accountabilities**
- Develop and execute an annual communications plan in alignment with the marketing and communications strategies and priorities; assess success with key metrics.
- Develop, research, and write stories, scripts and key messages for all communication materials in all media formats - print, web, social media, videos and presentations.
- Interview key stakeholders, industry experts and staff to research, develop, write, edit and publish engaging stories for web, print, video, social and other formats.
- Develop creative direction within overall GVHA branding guidelines to create communication materials consistent with GVHA's overarching vision.
- Co-ordinate and liaise with internal departments, external partners, media, and others.
- Provide communications and marketing assistance to internal departments.
- Work with HR, develop, write, and distribute a monthly staff newsletter.
- Organize, write, and manage GVHA website content and site navigation.
- Supports all teams to ensure communications is aligned with GVHA’s mission, vision, and guiding principles.
- Represent GVHA at internal and external events.
- Exchanges information with the immediate team and coworkers across GVHA as required.
- Exchanges information with the media, government, and stakeholders to answer queries, provide information, facilitate news interviews, create materials and more.
- In consultation with leadership, makes decisions about how to respond to inquiries for more information about GVHA and about when and how to get information to relative internal departments.
**Experience and Education**
- University undergraduate degree with a specialization in communications, digital communications, journalism, or a related discipline.
- Minimum of three years of experience as a communications professional with examples of a diverse writing portfolio.
- Experience working with senior executives, diverse stakeholders and First Nations is critical.
- Strong knowledge in at least one of the following sectors: the marine industry, visitor economy, community engagement or government relations.
- Excellent writing, editing, research and oral communications skills.
- Advanced knowledge of social media communications.
- Full functional ability to use the features of Microsoft Word with no training.
- Ability to create and coach others on the preparation of branded presentations utilizing the full functionality and features of PowerPoint, such as animation and embedded media files.
- Strong knowledge in web content management systems (i.e., WordPress, some HTML knowledge is an asset).
- Working knowledge of accessibility requirements is an asset.
**Additional Knowledge, Skills, and Abilities**
- Familiarity with SEO and SEM.
- Graphic design training and experience, including Adobe Creative, is required.
- Knowledge of, or willingness to learn, Reconciliation and historical awareness of the Lekwungen People, known today as the Songhees Nation and Xʷsepsəm (Esquimalt) Nation is an asset.
- Sound knowledge of marketing principles.
- Judge an appropriate level of response and deliver messages for external and internal inquiries from media, government and the public with professionalism and maturity in managing media and senior staff.
- Excellent organizational and administrative capabilities and excellent communication, both written and spoken, and presentation skills.
- Strong teamwork ethic, collaborative, approachable and friendly manner to problem-solve and diplomatically manage issues. Has a “get it done” attitude.
- Practical time management skills, a high tolerance for multi-tasking and last-minute changes, strong analytical skills, and a proven ability to focus on ways to improve processes and outcomes.
- Comfortable operating standard office equipment, video conferencing, and audio-visual equipment.
- Computer software experience includes Microsoft Office Suite, Adobe Creative Suite, WordPress, and other software, including data management systems (i.e., SharePoint site).
- Print production, invoicing and quotes experience an asset.
**Working Conditions**
- Temporary, full-time position (37.5 hours/week).
- Anticipated leave coverage will be 12-14 months.
- Hybrid office/work-from-home arrangement available after 3 months of service.
- Occasional evenings a
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