App Store Optimization Specialist

4 weeks ago

Toronto, Canada Score Media and Gaming Inc. Full time

theScore, a wholly-owned subsidiary of PENN Entertainment, empowers millions of sports fans through its digital media and sports betting products. Its media app 'theScore' is one of the most popular in North America, delivering fans highly personalized live scores, news, stats, and betting information from their favorite teams, leagues, and players. theScore's sports betting app 'theScore Bet Sportsbook & Casino' delivers an immersive and holistic mobile sports betting and iCasino experience. theScore Bet is currently live in the Company's home province of Ontario. theScore also creates and distributes innovative digital content through its web, social and esports platforms.

**About the Role & Team**

We have an exciting opportunity for an App Store Optimization (ASO) Specialist on our Growth Marketing team who will optimize our App/Play Store listings for conversion and search discoverability. In this brand new role at Penn & theScore, one will need to be comfortable using various resources to build an ASO plan, have the ability to drive and coordinate activities across multiple teams, be innately curious, detail-oriented, be highly analytical, comfortable with pulling data by yourself and have innovative solutions for cross-functional projects.

Establishing ASO processes across all Penn brands & apps, documenting standard methodologies, research new insights and trends for optimization, test and learn in stores, maximizing app store listing conversion, and lead delivery of app store content, and creative/media delivery will be key responsibilities.

This role requires one who is willing to be entrepreneurial, navigate through ambiguity, and work in an environment where you have to build lasting relationships across multiple departments to achieve success. Your app marketing knowledge, business acumen, analytical skills and creative skills will be put to the test to maximize organic performance of our app store listings.

**About the Work**
- Manage Penn's App/Play Store presence, optimization, and discoverability efforts
- Work cross-functionally between product, engineering, brand, marketing, legal, customer support team, vendor management and analytics to streamline strategic execution, iterate quickly and drive ASO strategy
- Stay on top of ASO trends and competitor analysis, formulate new ideas to test
- Test in the app stores, monitor performance and effectively communicate results
- Create, communicate and maintain documentation such as playbooks, templates and best practices
- Other duties as required.

**About You**
- Bachelor's degree or at least 2+ years of equivalent professional experience
- Strive for results with excellent relationship-building, analytical and problem-solving skills
- Collaborative and entrepreneurial spirit in a brand new cross-functional role
- Be meticulous and believe that details matter greatly to the success of the team
- Be self-organized and skilled in project and program management
- Ability to solve problems & operate in ambiguity
- Proven record of working independently to define and execute key analyses
- SEO/SEM experience a strong asset in addition to ASO experience
- Strong knowledge of Google Workspace Tools (Sheets, Slides) and demonstrated experience in analysis and research
- Mobile, E-commerce, travel, or consumer/retail experience a plus
- Creative skills such as editing/directing creative assets delivery & copywriting is a plus
- A professional 'get-it-done' attitude and engaging character
- Familiar with sports & sports betting **not **required but an asset

**What We Offer**
- Competitive compensation package.
- Comprehensive Benefits package.
- Fun, relaxed work environment.
- Education and conference reimbursements.

LI-HYBRID
- theScore is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability or age._

  • : Personalization, Optimization

    4 weeks ago

    Toronto, Canada Rogers Communications Full time

    At Rogers, we put our customers first in everything we do! We’re growing our Customer Experience teams and are looking for team members who are committed to showing our customers and Canadians that we support them through their journey. Our Customer Experience team is enthusiastic, empathetic, and moved to make a difference -we’re passionate about people...

  • Enterprise Power Apps Specialist

    4 days ago

    Toronto, Ontario, Canada Cogency Inc Full time

    Cogency Inc. is seeking an experienced Enterprise Power Apps Specialist to design and develop enterprise-grade applications using the Microsoft Power Platform. The ideal candidate will have extensive experience in Power Automate, Dataverse, and SharePoint integration, as well as strong problem-solving skills and ability to work in a hybrid environment.You...

  • iOS and Android App Specialist

    5 days ago

    Toronto, Ontario, Canada Chexy Co. Full time

    As a Senior React Native Developer at Chexy Co., you will play a crucial role in shaping the future of our mobile application. With a focus on delivering exceptional user experiences, you will work closely with our engineering and product teams to ensure the successful launch of our mobile application.About the RoleThis is an exciting opportunity to own the...

  • Mobile App Architecture Specialist

    3 days ago

    Toronto, Ontario, Canada Chexy Co. Full time

    As a Senior Mobile Engineer at Chexy Co., you'll be part of a dynamic team driving innovation in the fintech industry. Our digital rewards program empowers renters to take control of their biggest monthly expense: rent. You'll lead the development of our cutting-edge mobile application, utilizing React Native for both iOS and Android platforms. With a focus...

  • App Development Specialist

    1 hour ago

    Toronto, Ontario, Canada FGF Brands Full time

    About FGF BrandsWe're a company that values Home Grown Talent and believes in accelerated career growth with leadership training. If you're passionate about creating innovative and user-friendly mobile experiences, we'd love to hear from you.As an App Development Specialist at FGF Brands, you will have the opportunity to work on exciting projects and...

  • In-Store Shopper and Fulfillment Specialist

    3 weeks ago

    Toronto, Canada GiftCash Full time

    Are you ready to embark on a journey into the thriving world of e-commerce logistics, purchasing, and fulfillment?GiftCash connects buyers with sellers through its proprietary app and unique purchasing model to get products that customers buy online delivered to their door. We are hiring a select group of motivated individuals to run their own business...

  • In-Store Shopper and Fulfillment Specialist

    3 weeks ago

    Toronto, Canada GiftCash Full time

    Are you ready to embark on a journey into the thriving world of e-commerce logistics, purchasing, and fulfillment?GiftCash connects buyers with sellers through its proprietary app and unique purchasing model to get products that customers buy online delivered to their door. We are hiring a select group of motivated individuals to run their own business...

  • In-Store Shopper and Fulfillment Specialist

    2 weeks ago

    Toronto, Ontario, Canada GiftCash Full time

    Are you ready to embark on a journey into the thriving world of e-commerce logistics, purchasing, and fulfillment? GiftCash connects buyers with sellers through its proprietary app and unique purchasing model to get products that customers buy online delivered to their door. We are hiring a select group of motivated individuals to run their own business...

  • In-Store Shopper and Fulfillment Specialist

    2 weeks ago

    Toronto, Ontario, Canada GiftCash Full time

    Are you ready to embark on a journey into the thriving world of e-commerce logistics, purchasing, and fulfillment? GiftCash connects buyers with sellers through its proprietary app and unique purchasing model to get products that customers buy online delivered to their door. We are hiring a select group of motivated individuals to run their own business...

  • Senior Flutter App Developer

    1 week ago

    Toronto, Canada GENIE AI Full time

    About CompanyGENIE is an applied AI lab developing Assistive Intelligence (AI) solutions for businesses, governments, and non-profits. Our focus is on translating the massive potential of GenAI, RPA, and AR/VR technologies into a measurable competitive advantage. We firmly believe in the future of interactive technology and view cognition as its most capable...

  • Senior Flutter App Developer

    1 week ago

    Toronto, Canada GENIE AI Full time

    About CompanyGENIE is an applied AI lab developing Assistive Intelligence (AI) solutions for businesses, governments, and non-profits. Our focus is on translating the massive potential of GenAI, RPA, and AR/VR technologies into a measurable competitive advantage. We firmly believe in the future of interactive technology and view cognition as its most capable...

  • Strategy and Operations Manager, Canada

    1 day ago

    Toronto, Canada Cash App Full time

    Company Description It all started with an idea at Block in 2013. Initially built to take the pain out of peer-to-peer payments, Cash App has gone from a simple product with a single purpose to a dynamic ecosystem, developing unique financial products, including Afterpay, to provide a better way to send, spend, invest, borrow and save to our 47 million...

  • MS Power Apps Technology Specialist

    13 hours ago

    Toronto, Ontario, Canada Cogency Inc Full time

    Company OverviewCogency Inc is a leader in providing innovative solutions to our clients. We value collaboration and innovation in our work.Job SummaryThe Senior MS Power Apps Developer will be responsible for designing and developing scalable Power Apps solutions that meet the needs of our clients. The ideal candidate will have extensive experience in Power...

  • In-Store Shopper and Fulfillment Specialist

    2 weeks ago

    Toronto, Canada GiftCash Full time

    Are you ready to embark on a journey into the thriving world of e-commerce logistics, purchasing, and fulfillment?We are hiring a select group of motivated individuals to run their own business within our company - operating out of their own garage - to ensure same-day to 2-day delivery to customers in their territory.As anIn-Store Shopper and Fulfillment...

  • In-Store Shopper and Fulfillment Specialist

    2 weeks ago

    Toronto, Canada GiftCash Full time

    Are you ready to embark on a journey into the thriving world of e-commerce logistics, purchasing, and fulfillment?We are hiring a select group of motivated individuals to run their own business within our company - operating out of their own garage - to ensure same-day to 2-day delivery to customers in their territory.As anIn-Store Shopper and Fulfillment...

  • Financial Close Process Optimization Specialist

    3 days ago

    Toronto, Ontario, Canada Clearsulting Full time

    Transform Your Career with ClearsultingWe're a global consulting company with a passion for delivering positive change through digital finance. Our team consists of finance specialists who bring experience and technical capabilities across the spectrum of finance. If you're passionate about financial close processes and BlackLine implementations, we want to...

  • Lead Mobile App Developer

    4 days ago

    Toronto, Ontario, Canada Chexy Co. Full time

    At Chexy Co., we're revolutionizing the way tenants manage their rent payments. Our platform enables renters to pay digitally, earn rewards, and report payments to credit bureaus. As a seasoned Senior Mobile Engineer, you'll lead the development of our cutting-edge mobile application.You'll collaborate closely with our CTO and senior engineering team to...

  • Online Category Optimization Specialist

    4 weeks ago

    Toronto, Canada The Home Depot Full time

    With a career at The Home Depot, you can be yourself and also be part of something bigger. Position Purpose The Optimization Execution Specialist is focused on developing and maintaining the product data standards on HomeDepot.ca. The successful candidate creates and implements processes that optimize the presentation of the product data and ensures...

  • App Development Specialist

    2 days ago

    Toronto, Ontario, Canada TheAppLabb Full time

    Join our team of talented developers at TheAppLabb and contribute to the creation of innovative mobile apps.About the CompanyWe are a leading mobile app development company with a strong presence in Toronto, Canada.Our mission is to help businesses succeed through effective mobile app solutions.

  • Store Manager

    2 weeks ago

    Toronto, Canada Steve's Music Store Full time

    **Company operating name**:Steve’s Music Store Inc. **Business address**:415 Queen St W., Toronto, ON M5A 2V5 **Title of the position**:Store Manager **Job duties**: - Meet sales goals by training, motivating, mentoring and providing feedback to sales staff. - Complete store administration and ensure compliance with policies and procedures. - Maintain...