Supervisor, Media Planning

3 weeks ago

Toronto, Canada Mindshare Full time

Mindshare
Title: Media Planning Supervisor

Team / Department: Client Leadership

Mindshare was born in Asia in 1997, a WPP start-up with a desire to change the media world. Now we are a global network with 116 offices in 86 countries and billings of $17.9bn. We are the largest agency in GroupM, WPP’s Media Investment Management arm, which is the #1 media holding group globally.

We aim to be our clients’ lead business partner and to grow their business. Mindshare Canada does this through speed, teamwork and purposeful provocation and by operating as a network of networks rather than a rigid hierarchy. When our clients have a problem, a challenge, a product or even a thought, we are proud to be their first port of call. We partner with some of the world’s largest and most recognizable brands, and our role is to make our clients’ brands more famous and more profitable. We sit today uniquely placed at the crossroads of media, data, technology and content and there is no other business partner who can have as transformative an impact on our client’s businesses as we can.

Whenever and wherever you join us, you open a door to opportunities in any and all aspects of media, technology and innovation. We will encourage you to break the rules, knock things down, rebuild them better, and push the boundaries of what’s possible. Our success takes a team of people who are invested in our culture, each other’s success, and their own growth, and together we make Mindshare Canada the place where we do the best work of our career.

OVERVIEW:
Mindshare is looking for a Media Planning Supervisor with a passion for marketing and a curiosity for media in advertising. This role is in the Client Leadership team and is an integral part in capturing a client’s vision to reach the intended audience. The Media Planners are part psychologists, part scientists, part artists, part entrepreneurs, and part politicians. They strategize how brands should communicate with people across the myriad of media channels, and how to do that differently from every other brand.

The Media Planning Supervisor is responsible for our strategic brand work: comms plans, media strategies, media plans. You will direct the day-to-day account activities for the brand and play a key role in the translation of marketing and advertising objectives into overall media strategies. You, in partnership with the client marketing teams will lead its deployment to the respective brand teams and optimize it regularly based on business dynamics.

YOUR IMPACT:

- Lead in the planning and assist in the implementing and the maintenance of holistic media campaigns.
- Able to lead the higher-level strategy as well as provide guidance and assistance in the implementation/execution of a media plan
- Manage direct client relationships as well as train and manage planners and assistants in all media planning functions
- Manage day to day client requests autonomously Contribute significantly to the development of communications strategies that activate consumer insights, drive innovation for clients and provide structure for brand channel presence/priorities
- Support the development of and identifies key roles for media; help to define how media should complement and connect with other marketing activities
- Identify areas for continuous innovation of the agency’s product ensuring the use of strategy and insights in a coordinated manner working towards the same goals
- Active collaboration with various departments and media buyers within Mindshare and across the GroupM network
- Develop and maintain the strategic media plan as well as present media strategy recommendations directly to client leads
- Organize and lead in-person client meetings and conference calls, incorporating staff where needed
- Making and maintaining strong working relationships with media vendors for smooth planning, execution, and implementation
- Working with the senior leads, as well as implementation groups, develops budget allocations across media, media mix scenarios
- Provide day-to-day direction to implementation groups for the strategic media plan
- Maintain and communicate up-to-date records of the implementation of the plan
- Provide research and analysis to manage various issues that arise in the execution
- Foster a team-based environment which encourages intelligent risk taking, provocation, and innovation
- Work with management to develop project plans and deliverable timelines, ensuring the team is delivering on schedule
- Grow, engage, retain, and recruit the best talent

YOUR QUALIFICATIONS:

- College Diploma or Bachelor’s degree, preferably with a concentration in advertising, marketing, business administration, and communications, or equivalent experience
- 5+ years of relevant media experience, media planning preferred
- Proven experience with client presentation and reporting
- Knowledge of Canada and US media landscape
- Knowledge of media buying
- Advanced knowled

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