Associate Digital Marketing Manager

5 months ago

Dorval, Canada Air Canada Full time

**Description**

**Being part of Air Canada is to become part of an iconic Canadian symbol, recently ranked the best Airline in North America. Let your career take flight by joining our diverse and vibrant team at the leading edge of passenger aviation.**

**Responsibilities**:

- Liaise with technical teams on integration and migration projects and ongoing digitalization initiatives.
- In partnership with our legal team and corporate marketing teams, stay up to date on commercial data protection laws globally to ensure compliance for Air Canada Cargo; Manage Canada's anti-spam legislation (CASL) and US CAN-SPAM regulations and compliance.

**Website**
- Assist the Lead Digital Marketing Manager - Cargo, with developing, updating and managing the content and structure of the Air Canada Cargo website.
- Monitor website content to keep the site current and improve the navigation and the discovery of important content.
- Gather web metrics to assist with understanding who and how the content is being consumed and ensure that information is shared with relevant parties.
- Support the improvement of discoverability of the Air Canada Cargo website and content through the use of search engine optimization (SEO) techniques and best practices.
- Partner with internal departments for cross-functional development and collaboration between the platforms.

**General**
- Maintaining project status updates and timelines
- Assist with briefing in digital projects and execution
- Ensure brand identity and requirements are followed in all marketing communication channels
- Participate in additional projects within the Marketing/Communications department

**Qualifications**
- University degree in Communications, Marketing or equivalent
- 2 - 3 years of relevant experience
- Strong interpersonal communication and presentation skills
- Strong time management skills with the ability to handle multiple, simultaneous priorities
- Working understanding of analytics and data manipulation
- Familiarity with Salesforce and Jira is an asset
- Familiarity of HTML, and related languages is an asset

**Conditions of Employment**:
**Linguistic Requirements**

**Diversity and Inclusion**

Air Canada is strongly committed to Diversity and Inclusion and aims to create a healthy, accessible and rewarding work environment which highlights employees' unique contributions to our company's success.

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