Marketing Analyst
2 weeks ago
Goodfood (TSX:FOOD) is a leading online grocery service in Canada, delivering fresh meal solutions that make it easy for members from coast to coast to enjoy delicious meals at home every week. Goodfood’s mission is to make the impossible come true, from farm to kitchen, by enabling members to do their weekly meal planning and grocery shopping in minutes. Goodfood members get access to a unique selection of products online as well as exclusive pricing made possible by its world-class direct-to-consumer fulfillment ecosystem. Goodfood currently has more than 280,000 active subscribers and over 3800 dedicated and passionate employees across Canada.
**Responsibilities**:
- Build, automate, and maintain reports and dashboards on marketing KPIs by integrating data from multiple sources
- Conduct post-campaign analyses to understand the “cause & effect” of marketing activities
- Design tests to gauge the impact of various marketing drivers (e.g. price, media, seasonality, and etc.)
- Develop marketing models (e.g. x-sell propensity, churn) to improve targeting precision & communication relevance
- Provide support to the Marketing team by fulfilling various data, insights, and reporting requests
**Desired skills and experience**:
- Bachelor’s degree in Marketing, Business Intelligence, Finance or any quantitative fields.
- 2-5 years experience in marketing / campaign analytics
- Strong knowledge of SQL
- Experience in building marketing/customer models using Python
- Proficiency in data visualization tools (e.g., Looker, Tableau, DataStudio, Power BI)
- Strong data interpretation skills (capable of articulating the implications and next steps from his/her analyses)
- Organization and prioritization skills
- Excited to work in a fast-paced environment
- Experience with financial models or Google Analytics is an asset
- Great oral and written communication skills (English, French is an asset)
WHY GOODFOOD?
Our team strives to give our members a world class customer experience. We believe in being ambassadors of the brand to make the impossible come true from the farm to table
What we have to offer our employees:
- Competitive Group Insurance
- Personal No Questions asked days
- Annual fitness credit
- Employee stock purchase program
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