Digital Brand Experience Manager

4 weeks ago

Vancouver, Canada Lululemon Full time

who we are
lululemon is an innovative performance apparel company for yoga, running, training, and other athletic pursuits. Setting the bar in technical fabrics and functional design, we create transformational products and experiences that support people in moving, growing, connecting, and being well. We owe our success to our innovative product, emphasis on stores, commitment to our people, and the incredible connections we make in every community we're in. As a company, we focus on creating positive change to build a healthier, thriving future. In particular, that includes creating an equitable, inclusive and growth-focused environment for our people.

**a day in the life**: what you’ll do

This is a new role within a growing team, with a sharp focus on product storytelling. The Digital Brand Experience Manager should be a strategic thinker that understands how to create content and experiences across a multitude of digital platforms and channels. The day-to-day responsibilities include:

- Own and oversee the execution of the digital brand experience strategy across priority channels (eCommerce, App, in-store digital)
- Lead the production of elevated product storytelling content
- Support the delivery of the Digital Brand Experience Content Playbook to guide consistent digital experiences across the regions, allowing for regionalization and localization as needed.
- Partner cross-functionally to ensure business alignment and maximize digital growth
- Lead agency and vendor relationships that support the digital brand experience priorities
- Support in the creation of the multi-year global digital content strategy
- Engage, align, and enroll key stakeholders as a leading voice for the power of digital storytelling within lululemon
- Measure and report on the impact of digital brand experience initiatives, including identifying learnings that enable optimizations to future work.

qualifications
- 7+ years of experience working with a brand or creative/marketing/digital agency
- Ability to interpret internal and external opportunities or roadblocks, quickly identifying areas for optimization and resolution.
- Experience leading and managing 2+ people
- Desire to stay on the pulse of digital trends and conversations, leading through innovation
- Must be a self-starter, critical thinker, team player, thrives working in a fast-paced entrepreneurial environment, organized, detail oriented, collaborative, and flexible

must haves
- Acknowledge the presence of choice in every moment and take personal responsibility for your life.
- Possess an entrepreneurial spirit and continuously innovate to achieve great results.
- Communicate with honesty and kindness and create the space for others to do the same.
- Lead with courage, knowing the possibility of greatness is bigger than the fear of failure.
- Foster connection by putting people first and building trusting relationships.
- Integrate fun and joy as a way of being and working, aka doesn’t take yourself too seriously.

must haves
- Acknowledge the presence of choice in every moment and take personal responsibility for your life.
- Possess an entrepreneurial spirit and continuously innovate to achieve great results.
- Communicate with honesty and kindness and create the space for others to do the same.
- Lead with courage, knowing the possibility of greatness is bigger than the fear of failure.
- Foster connection by putting people first and building trusting relationships.
- Integrate fun and joy as a way of being and working, aka doesn’t take yourself too seriously.

Compensation and Benefits Package

At lululemon, investing in our people is a top priority. We believe that when life works, work works. In addition to our competitive Total Rewards offering, we also have personal and professional development offerings. Our offerings recognize our teams for their performance and support whole person development, including support for employees on how to grow their career:

- Extended health and dental benefits, and mental health plans
- Paid time off
- Savings and retirement plan matching
- Generous employee discount
- Fitness & yoga classes
- Parenthood top-up
- Extensive catalog of development course offerings
- People networks, mentorship programs, and leadership series (to name a few)

LI-Hybrid
LI-KS1

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