Web Performance Specialist

1 month ago

Vancouver, Canada Great Canadian Railtour Company Ltd Full time

**Purpose**

The Web Performance Specialist reports to the Manager, Digital Experience.

This position is responsible for ensuring Rocky Mountaineer’s web experiences are performing optimally to create an exceptional experience for our guests and trade partners, while delivering on our business objectives. The person will develop a scalable, robust A/B testing / conversion rate optimization framework for Rocky Mountaineer and lead our web optimization efforts to drive online revenue and improve conversion rate with brand perception in mind. This position will collaborate and leverage the expertise of other members of the Marketing team and other business units to identify and prioritize new opportunities to further evolve our web experiences. The person will also be responsible for driving improvements to our processes and systems that support our websites to maximize service uptime and speed-to-market of our product launches. This position will oversee our partner agencies to ensure our web development sprints are prioritized to align with business goals and resolve any challenges / roadblocks that might impede our deployments.

**Key Areas of Accountability**

**Website and Content Management**:

- Support in managing website content based on stakeholder objectives, performance, and user & customer experience research.
- Support in creating and updating package itinerary information based on product changes, performance, best practices, and research.
- Support in opening and updating tickets for website development based on analytics, sales team and direct guest feedback and customer research.
- Work directly with development and IT teams to answer questions, decide next steps and troubleshoot issues.
- Support with preparing reports on website performance, including pagespeed, usability, traffic, and conversion with recommended next steps.

**Conversion Rate Optimization**:

- Leverage data of our web platforms via Google Analytics and other analytics tools to identify opportunities to optimize conversion funnels
- Lead cross-functional discussions and brainstorms to generate ideas and strategies for maximizing our conversion goals
- Develop a scalable and robust framework and roadmap for continuous A/B testing / conversion rate optimization
- Design and execute controlled experiments (A/B tests, multivariate tests, surveying, heat map analysis) that adhere to best practices
- Prioritize and maintain a testing calendar to make best use of available traffic and testing resources and avoid any conflicts between tests
- Document test results and communicate insights and recommendations to all levels of the company clearly and concisely
- Oversee our development agency partners to ensure that the accuracy and robustness of our web data tracking supports our analytics and optimization efforts

**Systems and Process Improvement**:

- Take proactive measures based on recommendations from our development agency partners to ensure website and supporting systems are operating efficiently
- Identify and action opportunities to improve our Kaptio systems to streamline processes such as product launches, content management, etc.

**Trade Engagement**:

- Work closely with Partnership Marketing, Outside Sales and User Experience Designer to enhance the Agent Portal experience and increase trade partner engagement
- Work with the Manager, Digital Experience to develop a roadmap and strategy for our trade platforms to drive long-term objectives

**Qualifications**

**Education, Certification, Licenses**
- Post-secondary education in human-computer interaction, computer science or related area of study
- Certification in user experience or user design (desired)

**Experience**
- Minimum 4 years online marketing experience
- At least 2 years of experience analyzing data, preparing reports and recommendations
- Experienced in designing, implementing, and evaluating A/B test experiments
- Experienced in evaluating creative and recommending improvements to improve results
- Experience conducting usability testing (desired)
- Experience working within a CMS (Content Management System), Drupal experience; an asset
- Experience with design programs, such as Illustrator and Photoshop; an asset
- Should be familiar with Agile Development Process

**Skills**
- Expert analytical and quantitative problem-solving skills, including conducting research, analyzing data, developing hypotheses, and synthesizing recommendations
- Expert knowledge of Google Analytics and Google Tag Manager
- Advanced knowledge of A/B testing tools such as Hotjar, Crazy Egg, Optimizely, or Google Optimize.
- Advance knowledge of Excel or similar tools to help transform and manipulate data to report on it in a meaningful way (desired)
- Knowledge and use of UX design patterns (desired)
- Excellent written communication skills

**Attributes**
- Ability to work with people from different disciplines and backgrounds who have varying degrees of technical knowle

  • Web Performance Consultant

    5 days ago

    Vancouver, Canada SpeedSense Web Performance Full time

    SpeedSense helps overloaded digital teams take control of the speed of their website. Our clients go from bleeding market share with high bounce rates, to running the fastest site in their industry, while earning more revenue with happier customers and teams. As a Web Performance Consultant, you will be a key player in helping our clients achieve this...

  • Recruitment Specialist

    1 week ago

    Vancouver, Canada Recruitment Specialist Full time

    Scout Talent - Our Group and Growth PlansScout Talent is part of the Scout Talent Group which is a group of companies that saw their inception in Australia and that are dedicated to recruitment marketing, talent attraction, and digital innovation.Our Group brands are comprised of:RecruitShop- offering a simple and effective flat-fee recruitment product...

  • Recruitment Specialist

    1 week ago

    Vancouver, Canada Recruitment Specialist Full time

    Scout Talent - Our Group and Growth PlansScout Talent is part of the Scout Talent Group which is a group of companies that saw their inception in Australia and that are dedicated to recruitment marketing, talent attraction, and digital innovation.Our Group brands are comprised of:RecruitShop- offering a simple and effective flat-fee recruitment product...

  • Recruitment Specialist

    3 weeks ago

    Vancouver, Canada Recruitment Specialist Full time

    Scout Talent - Our Group and Growth PlansScout Talent is part of the Scout Talent Group which is a group of companies that saw their inception in Australia and that are dedicated to recruitment marketing, talent attraction, and digital innovation.Our Group brands are comprised of:RecruitShop- offering a simple and effective flat-fee recruitment product...

  • Recruitment Specialist

    3 weeks ago

    Vancouver, Canada Recruitment Specialist Full time

    Scout Talent - Our Group and Growth PlansScout Talent is part of the Scout Talent Group which is a group of companies that saw their inception in Australia and that are dedicated to recruitment marketing, talent attraction, and digital innovation.Our Group brands are comprised of:RecruitShop- offering a simple and effective flat-fee recruitment product...

  • Recruitment Specialist

    3 weeks ago

    Vancouver, Canada Recruitment Specialist Full time

    Scout Talent - Our Group and Growth PlansScout Talent is part of the Scout Talent Group which is a group of companies that saw their inception in Australia and that are dedicated to recruitment marketing, talent attraction, and digital innovation.Our Group brands are comprised of:RecruitShop- offering a simple and effective flat-fee recruitment product...

  • Web Specialist

    4 weeks ago

    Vancouver, Canada GN Group Full time

    Why work for Audigy? Everyone who works at Audigy has a direct impact on the company and the people we work with. Our mission is to help our clients and their employees achieve their personal, professional, and financial goals through their business. Our passion is helping others realize their potential, and our success is achieved by helping others...

  • Specialist, Web Communications

    1 week ago

    Vancouver, Canada PHSA Full time

    **Specialist, Web Communications** PHSA Corporate Vancouver, BC **About our team** We are a valued team of storytellers who are a driving force in creating the best possible experience for our patients. Our communications specialists are integral to our organization. You will work alongside health care providers and research leaders known around the...

  • CRM & Web Specialist

    1 month ago

    Vancouver, Canada Coast Hotels Full time

    Your company, your values, your career! Coast Hotels is a dynamic and growing brand. Our culture is rooted in our values, leadership accountability, and the growth and development of our Ambassadors. As our Web & CRM Specialist, you will contribute to the overall success of Coast Hotels by optimizing and updating our brand website and you focusing on...

  • Recruitment Consultant

    3 weeks ago

    Vancouver, BC, Canada Recruitment Specialist Full time €40,000 - €45,000

    Scout Talent is part of the Scout Talent Group which is a group of companies that saw their inception in Australia and that are dedicated to recruitment marketing, talent attraction, and digital innovation. Our Group brands are comprised of: RecruitShop - offering a simple and effective flat-fee recruitment product aimed at SMEs. Employment Office - a...

  • Web Chat Specialist

    2 months ago

    Vancouver, Canada Textron Full time

    Web Chat Specialist word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word...

  • Web Chat Specialist

    2 months ago

    Vancouver, Canada Textron Full time

    Web Chat Specialist word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word...

  • Web Chat Specialist

    2 months ago

    Vancouver, Canada Textron Full time

    Web Chat Specialist word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word...

  • Web Chat Specialist

    2 months ago

    Vancouver, BC, Canada Textron Full time

    Web Chat Specialist word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word...

  • Performance Measurement Specialist

    2 months ago

    Vancouver, Canada B.C. College of Nurses and Midwives Full time

    **Status**: Regular, Full-Time **Number of Positions**: 1 **Work Location**:Hybrid (a combination of in-office and remote work) **Compensation**: $91,202 - $95,761 per annum **What you’ll be doing** Reporting to the Director, Research & Evaluation, the Performance Measurement Specialist (PM Specialist) works cross-functionally to assess, measure and...

  • Remote Web Chat Specialist

    3 weeks ago

    Vancouver, Canada Loblaw Companies Full time

    Remote Web Chat Specialist word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word...

  • Remote Web Chat Specialist

    3 weeks ago

    Vancouver, Canada Loblaw Companies Full time

    Remote Web Chat Specialist word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word...

  • Remote Web Chat Specialist

    3 weeks ago

    Vancouver, Canada Loblaw Companies Full time

    Remote Web Chat Specialist word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word...

  • Performance Measurement Specialist

    2 weeks ago

    Vancouver, Canada B.C. College of Nurses and Midwives Full time

    **Status**: Regular, Full-Time **Work Location**:Hybrid (a combination of in-office and remote work) **Who we are** The British Columbia College of Nurses & Midwives (“BCCNM”) is the college empowered under the Health Professions Act to regulate the practice of all licensed practical nurses, nurse practitioners, registered midwives, registered nurses,...

  • Web & Graphic Design Specialist, 18 Month Term

    2 weeks ago

    Vancouver, Canada Central 1 Credit Union Full time

    Central 1 cooperatively empowers credit unions and other financial institutions to deliver banking choice to Canadians. Central 1 provides critical services at scale to enable a thriving credit union system. We do this by collaborating with our clients, developing strategies, products and services to support the financial well-being of their more than 5...