Marketing Team Lead

2 weeks ago

Halifax, Canada Marine Thinking Inc. Full time

**About the Company**

Marine Thinking is seeking an individual looking to join an agile, dynamic, and motivated team in the artificial intelligence (AI) and robotic technology industry. Our technology aims to help protect the environment by supporting the sustainable development of the marine industry. We are looking for an experienced **Marketing Team Lead **who is a result driven and energetic individual to join our rapidly growing team in Halifax, NS.

**Roles and Responsibilities**:

- Assist marketing manager in developing the annual marketing plan
- Assist marketing manager with planning, managing, and executing the strategicmarketing plan and objectives for the company
- Assist marketing manager with building and launching marketing campaigns topromote the sales of products and services
- Assist in designing for company products and media, including websites and socialmedia platform postings
- Maintain the frequency of posts on all social media platforms and implementstrategies/tactics to grow the overall reach
- Lead marketing team to prepare advertorials, press releases, newsletters, andcommunication materials, as well as marketing materials
- Work with the marketing team in coordinating and scheduling all photo and videoshoots
- Assist marketing manager with coordinating all tradeshow-related items including:registration, travel arrangements, booth design and layout, literature and promorequirements, freight shipments, and more
- Build good working relationships and partnerships with other MT teams, keystakeholders, and agencies
- Forecast, measure, analyze, and report on the impact of marketing activities
- Support the sales and customer service teams by creating and maintainingtools/documents for customer use
- Hold weekly marketing team meetings with the team members to align priorities and determine the direction for the week

**Qualifications and Education Requirements**
- 5+ years of experience in marketing marine technology and solutions
- Post-secondary in business, marketing or related field is an asset
- A strong understanding of Google Ads (Search, Display, Shopping, PerformanceMax) and Meta (Facebook, Instagram)
- Extensive campaign management experience, including planning, budgeting,forecasting, execution, monitoring, and reporting
- Excellent verbal and written communication and presentation skills, as well asexpert organization skills
- Detail oriented
- Flexibility to accommodate time-zones in North America
- Good working knowledge in the Windows Suite of products

**What we offer**
- Two (2) weeks paid vacation every vacation year
- Extended health insurance
- Employee discounted on-site parking
- An inclusive and collaborative working environment
- Career growth opportunity

We thank all applicants for their interest, but only those selected for an interview will be contacted.

**Job Types**: Full-time, Permanent

**Salary**: $45,000.00-$55,000.00 per year

Schedule:

- 8 hour shift
- Monday to Friday

Work Location: In person

Application deadline: 2023-05-19

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