Product Content Writer
5 months ago
**Product Content Writer**:
**Take your next career step at ABB with a global team that is energizing the transformation of society and industry to achieve a more productive, sustainable future. At ABB, we have the clear goal of driving diversity and inclusion across all dimensions: gender, LGBTQ+, abilities, ethnicity and generations. Together, we are embarking on a journey where each and every one of us, individually and collectively, welcomes and celebrates individual differences.**:
**Your responsibilities**:
- Collaborate with product management, sales, and communications teams to develop compelling content that resonates with our B2B target audience from technical end-users, key decision makers, internal sales, channel partners and media.
- Collaborate with product teams to understand the user needs, pain points and gain creators to clearly articulate our value proposition for maximum marketing impact.
- Create content that addresses higher-level topics such as sustainability and digitalization, reflecting the company’s commitment to these important themes.
- Ensure all content aligns with brand guidelines and meets the company’s high standards for quality and accuracy.
- Stay abreast of industry trends and incorporate best practices into content creation.
**Your background**:
- Bachelor’s degree in Marketing, Engineering/Science, Journalism, or a related field.
- Proven experience in technical writing, preferably in a technology or B2B environment.
- Fluency in English is necessary
- Excellent written and verbal communication skills, with a keen eye for detail
- Creative, innovative, and customer-centric mindset, with the ability to translate complex technical concepts into simple and engaging messages.
- Strong understanding of content marketing strategies and SEO principles.
- Team player, with the ability to collaborate with colleagues around the globe
- Self-motivated, organized, and detail-oriented, with the ability to manage multiple projects and prioritize tasks with multiple stakeholders.
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