Marketing Manager

2 weeks ago

Banff, Canada Banff Caribou Properties Ltd. Full time

As one of Banff’s leading hospitality companies, Banff Lodging Co. offers a diverse range of job opportunities with competitive salaries and comprehensive benefits. Our commitment to exceptional guest experiences is matched by our dedication to staff, we value teamwork, creativity and a passion for providing outstanding hospitality experiences. We provide ongoing training and development to help our employees advance in their careers and our properties include a diverse range of hotels, resorts, and restaurants, each with its unique character and style, giving employees the chance to work in a variety of settings and learn new skills.

Reporting to the VP Sales & Marketing, the Marketing Manager will play a pivotal role in developing and managing integrated marketing initiatives that leverage both print and digital channels, relating to our entire operation which includes 15 hotels, 8 restaurants, 2 spas, a cinema, and a retail store.

**Responsibilities**:

- Participate in developing a marketing strategy which aligns with the company’s objectives
- Work closely with internal teams throughout the planning, rollout, launch and post-launch stages of marketing projects
- Coordinate the design of visual assets
- Plan & execute comprehensive marketing campaigns
- Analyze data to evaluate the success of their marketing efforts and come up with new ideas to improve brand marketing and exposure
- Understand and maintain each brand’s identity across all channels, and ensure marketing activities are consistent and clearly communicated across all platforms
- Lead, mentor, and motivate the marketing team, providing guidance and support

Skills and Experience
- Proven leadership skills and ability to manage, engage and inspire the marketing team and cross-functional teams
- Strong ability to strategically prioritize and pivot based on evolving business trends and industry advancements
- Analytical skills in developing and interpreting reports to analyze project effectiveness
- Adept at managing multiple priorities and projects, demonstrating excellent time management and organizational abilities
- Proactively identify and act on opportunities to drive business results
- Excellent interpersonal and communication skills

Please note that only applicants selected for further consideration will be contacted.

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