Band 5 - Director, Global Integrated Marketing

3 weeks ago

Vancouver, Canada BC Public Service Full time

Posting Title- BAND 5 - Director, Global Integrated Marketing- Position Classification- Band 5- Union- N/A- Work Options- Hybrid- Location- Vancouver, BC V6B 0N8 CA (Primary)
- Salary Range- $123,100.01 - $157,100.11 annually- Close Date- 11/29/2024- Job Type- Regular Full Time- Temporary End Date- Ministry/Organization- BC Public Service -> Destination BC Corp.- Ministry Branch / Division- TACS / Destination BC- Job Summary**Position**: Director, Global Integrated Marketing
**Classification**: Band 5
**Salary**: $123,100.01 - $157,100.11
**Status**: Full time, Permanent
**Location**: Vancouver, BC
**Work Option**: Hybrid

**Closing Date**: November 29, 2024, 4:00 PM
**Position #**: 00100424
**Competition #**:DBC 2024-29
- If you are interested and you meet the selection criteria, please respond to this _link_ with your cover letter and CV _**_prior to 4 PM On November 29, 2024._**

Destination BC is recognized globally for our strong, authentic brand, our award-winning creative and leading-edge marketing, and our destination management strategies. We work hard, play to our strengths, support each other unreservedly, and consider it a privilege to share the transformative power of BC’s experiences with the world. We offer the opportunity to love what you do by engaging in exciting and innovative work and immersing yourself in a collaborative work culture that is committed to empowerment and employee learning and development. Our primary workplace model is a combination of in office and work from home based on a split week giving you the best of both worlds.

A safe and respectful workplace for all employees is a leading priority for our organization, and as part of this, we are committed to the health and safety of our employees, industry partners, sub-contractors, and community.

**PURPOSE OF POSITION**

Reporting to the Vice President Global Marketing, the Director, Global Integrated Marketing at Destination BC is a visionary leader responsible for shaping and driving the organization’s integrated marketing and digital strategies to advance its global brand presence. This role leads a team who craft and execute innovative integrated marketing programs that align with broader corporate and brand objectives, ensuring that Destination BC remains at the forefront of the industry. They champion digital innovation and the continual evolution of Destination BC’s marketing capabilities, and they partner with constituents across the province and the globe as a thought leader, specifically in digital marketing excellence.

As a strategic leader, the Director develops and stewards comprehensive integrated marketing programs, paid media plans, consumer journey maps, digital strategies, digital innovation projects, and the optimization of digital channels. By collaborating closely with internal teams and external partners, the Director ensures that all integrated marketing efforts are cohesive, forward-thinking, and impactful.

The Director leads a dynamic team of nine full-time professionals, providing strategic guidance and encouraging a culture of high performance and innovation. They are responsible for recruiting, managing, and developing the team to achieve ambitious targets that align with the strategic goals of Destination BC. The Director builds and sustains deep relationships with industry and business partners, acting as a key liaison - particularly as it relates to digital marketing innovation - to understand challenges, identify opportunities, and ensure alignment with Destination BC’s overarching corporate and brand strategies.

The Director oversees a complex array of projects with demanding deadlines. Given the highly visible nature of the work done by the Director and this team, they conduct risk assessments, identify areas of concern, and propose and execute strategies to address and mitigate issues. The Director provides expert advice to Destination BC executives, the Global Marketing Division’s management team, employees, and business partners. This includes advice and direction for decisions on annual priorities, budgets, and programming.

**SPECIFIC ACCOUNTABILITIES**
- Spearhead direction and oversee execution of all global marketing activities, across paid, earned, and owned channels in alignment with Destination BC’s Super, Natural, BC family of brands each with distinct objectives and target markets, encompassing global brand campaigns, digital innovation projects, and consumer engagement strategies.
- Provide strategic direction and execution of all Destination BC marketing initiatives, including first-party data strategy, CRM, consumer-facing mobile app development, digital innovation, and AI-driven projects.
- Provide authoritative thought leadership on marketing strategy within DBC and to external partners, championing innovative approaches, specifically ensuring the BC tourism industry remains at the forefront of marketing trends and technologies.
- Architect and oversee comp

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