Ecommerce Manager

**Company Overview**
- Farmers Business Network®_ (_FBN®_) is on a mission to power the prosperity of family farmers and rural communities around the world, transforming how the world farms with an integrated, technology-enabled agricultural platform.

We offer high ROI farm inputs, fintech and sustainability products and services powered by network data, and farm-tested insights from our global farmer community. Our platform helps _FBN®_ members make confident decisions to ensure the economic viability of their farms, while also empowering them to be a part of the solution as the global community confronts its most pressing issues: providing food security for a growing population, transitioning to more sustainable agriculture, and responding to climate change.

We are a dynamic, innovative, and mission-driven AgTech company that offers competitive compensation and benefits as well as boundless career mobility. We are backed by top investors, including Fidelity, ADM, Google Ventures, Kleiner Perkins, DBL Partners, T Rowe Price and Temasek. We have been featured in these articles by the Wall Street Journal and Forbes, and were also named "One of the 50 Most Innovative Companies in the World" by Fast Company Magazine.

**THE ROLE**

Our team is united by a shared mission: powering the prosperity of family farmers around the world. If you're a marketing leader with an interest in our mission, we'd love to meet you.

This position will lead Farmers Business Network ecommerce growth - creating and delivering robust sales plans across all digital channels while managing the end-to-end consumer journey to drive revenue and retention. An excellent communicator, the Ecommerce Manager works collaboratively with the Performance Marketing Teams to drive positive return on digital ad spend campaign strategies.

This role reports to the Director, Digital Marketing & Analytics and works closely with FBN's Senior Digital Marketing Manager to implement site changes, campaign calendars, pricing strategies, acquisition campaigns, product uploads, and more. Working as part of a larger marketing team, the Ecommerce Manager is innovative and solution-orientated, enjoying working as part of a dynamic and fast-paced environment.

**Core Accountabilities**
- Collaborate cross-functionally to develop conversion rate optimization strategies that drive improvements in lead generation and revenue
- Robust ecommerce strategy and business plan, which aligns to FBN's digital ambitions.
- Strong ecommerce conversion rates, underpinned by data analysis, improved customer retention and onsite optimization strategy.
- Use data-driven insights to propose and design future tests.
- A well-considered promotional strategy, including discounts and conversion tactics created alongside the Product Marketing team, in order to hit daily, monthly and annual targets.
- Establish KPI's and develop reporting using internal programs (such as Tableau, Salesforce, Google Analytics, etc.)
- Regular insightful analysis of ecommerce performance which is action-orientated and clearly communicated to senior stakeholders.
- Develop keen understanding of our buyers and their digital journeys and enable vertically and contextually optimized and personalized experiences
- Measure the effectiveness of testing efforts through close partnership with analytics and data science teams
- Well-managed product uploads and categorization, tailored to agricultural markets and product strategy.
- Monitor industry changes and translate those into actionable recommendations.
- Develop conversion and user experience strategies that are rooted in data and consumer behavior analysis that are aligned to objectives and measurable goals.

**PREFERRED QUALIFICATIONS**:

- 8 years ecommerce experience working with product data feeds, Google Shopping, and Facebook Marketplace, preferably with agriculture organizations and a Bachelor's degree and 6 years experience and a Masters Degree or 12+ years experience in lieu of a degree
- Strong ecommerce experience in a similar fast-paced commercial environment and industry.
- Highly competent working with data analysis tools.
- Experience managing trading activity on digital platforms e.g. promotions, events, delivery promos, digital marketing spend etc.
- Understanding of the impact of pricing optimization and conversion best practice.
- In-depth experience with website analytics tools (e.g, Google Analytics, Tableau, Amplitude, Marketo)
- Ability to adapt and enthusiasm for a fast-paced environment
- Measure weekly and monthly funnel fluctuations, conversion rates, visitor trends, etc., develop a set of standardized dashboards and reports in NetSuite, Salesforce and GA
- In-depth understanding of segmentation and targeting
- Solid experience in building audiences (contextual/behavioral/industry)
- Analysis of quantitative data (web metrics, revenue reporting, etc.) and qualitative data (surveys, screen recordings, etc.) to develop insights a