Media & Marketing Co-ordinator

4 weeks ago

Abbotsford, Canada Insight for Living Ministries Canada Full time

**General Description**: The communications department of Insight for Living Canada (IFLC) is responsible for producing, distributing and marketing printed, audio, and online resources. This department is also responsible for several outside clients offering marketing and distribution support. The media and marketing co-ordinator works with both internal and external clients, helping ensure deadlines are met and work is of the highest quality. This position is salaried based on a 40-hour workweek.

**Key Responsibilities**:
**Marketing (50%)**
- Work with department head to determine priorities and upcoming projects
- Co-ordinate marketing and project calendars as well as product placement, scheduling, and promotions
- Maintain online store and staff library
- Assist in the development of new ministry resources
- Assist in implementing search engine optimization best practices
- Assist with identifying existing content to further enhance our digital presence and connect with our target constituents
- Co-ordinate social media and assist in implementing social media strategy
- Assist in repurposing or creating marketing-related content
- Help co-ordinate external events such as tradeshows, exhibits, and donor dinners
- Assist the media and marketing team with ongoing projects as needed

**Media Administration (50%)**
- Co-ordinate ongoing digital ad strategy (Facebook, Google, Bing, etc.) and assist in implementing digital strategy
- Act as project co-ordinator for all print, marketing, and web related projects while working with all departments and vendors involved in creating the finished product
- Participate in approval processing and proofing all items that leave the office (print, digital, scripts, etc.)
- Assist in quality control proofing and checking for print, audio, and web resources
- Facilitate media-related meetings
- Co-ordinate and assist with implementing quality control measures (radio station accountability, quality control as needed)
- Co-ordinate and analyze Living Bridge (radio stations) metrics
- Analytics of campaigns and tracking (marketing metrics)
- Schedule print and electronic mailings as needed
- Co-ordinate client projects as needed

**Requirements**:

- Certificate or diploma in marketing or relevant experience equivalent
- Advanced knowledge of Microsoft Office
- Working knowledge of Adobe creative suite an asset
- Can produce exceptional products with short deadlines and quick turnarounds
- Comfortable working on many different projects
- Outgoing personality
- Organized and detail-oriented

**Accountability**: The media and marketing co-ordinator is accountable to the communications director.

**Mission**: Excellence in the Communication of Biblical Truth and its Application

**Insight for Living Core Values**:

- Character in ourselves
- Honour for others
- Accountability for our motives and actions
- Grace in our relationships
- Excellence in our pursuits
- Glory to our God
- Joy in our atmosphere

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