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Digital Marketing Specialist

1 month ago

Toronto, Canada GWL Realty Advisors Full time

GWLRA is a leader in both the commercial and multi-residential real estate industries. Driven by our values of Integrity, Ambition, Creativity, and Empathy, our vision is to be a sustainable company known for exceptional real estate management, trusted advice, and outstanding service by consistently fulfilling our mission to deliver strong, long-term results for our clients.
We’re looking for a Digital Marketing Specialist to support our multi-residential marketing and leasing team This role tracks online marketing trends, collects and analyzes data, develops campaign strategies, optimizes and reports online campaign performance, and communicates with a variety of with clients. Strong technical skills and the ability to present actionable insights that inform digital marketing strategies are key for success.
RESPONSIBILITIES
Content + Campaigns
- Define and implement key strategies that align with online marketing/business objectives
- Manage internet listing sites (i.e. Padmapper, Zumper, Kijiji) to ensure accuracy
- Manage Google Reviews, Google Business Profile as part of an overall reputation management strategy
- Develop digital and social campaigns and web measurement strategies while keeping to budget
- Develop engaging content for campaigns

Analytics + Insights
- Collect and analyze customer, marketing, social media and web behavioral data.
- Test campaigns, analyzing key metrics, and identifying opportunities to increase campaign performance, when to increase/decrease various marketing spends
- Maintain dashboards, data visualizations, and campaign and website performance reports to deliver technical information to non-technical audiences
- Develop advertising schedules and quantify performance metrics surrounding the success of ad placements and Google AdWords campaigns
- Monitor and analyze digital media, social media and marketing trends
- Manage additional projects as needed

Collaboration + Partnerships
- Develop and present learnings from your analyses, including actionable insights and recommendations
- Work with partner agencies to build digital and social media presence
- Work across various departments to achieve project outcomes
- Other various special projects

QUALIFICATIONS
- Bachelor’s degree in marketing, communications or a related field
- 1-3 years of work experience preferred in Digital Marketing
- Experience in real estate and/or multi-residential industry is an asset
- Proficient with Microsoft suite, Adobe creative cloud, Canva and Yardi Systems
- Experience with analytical and reporting tools, such as Google Analytics
- Deep knowledge of digital marketing across social, display, and programmatic platforms
- Strong analytical and strategic thinking skills
- Ability to make data-driven decisions
- Excellent interpersonal and collaboration skills
- Strong communication and presentation skills
- Bilingual is an asset

WHAT WE OFFER
- 3 weeks of vacation per year
- 3 paid personal days per year
- Half-day every Friday before a long weekend
- Eligible to participate in our annual performance based bonus program
- A comprehensive health benefits plan that supports you and your family
- Up to $2,000 annual education allowance
- Up to $5,000 annual mental health coverage
- A friendly, welcoming, and supportive culture
- Many social and team events

Our Business
Learn more about our commercial and residential businesses, our values, and careers at GWLRA.
Our Commitment to Diversity
GWL Realty Advisors is an equal opportunity employer. It prohibits discrimination based on age, color, disability, national origin, race, religion, gender, sexual orientation, and any other legally protected class in accordance with applicable federal, provincial and local laws. We are committed to creating and maintaining an inclusive and accessible workplace. If you are contacted for an interview and require accommodation during the interviewing process, please let us know.