Manager, Communications
3 weeks ago
Tim Hortons® Foundation Camps (THFC) is committed to attracting, retaining and developing a group of diverse team members that believe in and are dedicated to our mission and values. We work together to foster the strengths within youth, and empower them to pursue a life without limits. Our team is tireless in our commitment to youth. We radiate hope and opportunity and strive to be better and inspire others to do the same, while believing in the power of camp and community.
**Posting Type**:External + Internal
**Summary**: This role is responsible to support the development and execution of an integrated communications plan to help keep internal and external audiences inspired, informed and engaged. The Manager, Communications will help bring the story and voice of Tims Camps to priority audiences across a variety of communication channels. Internally, you help design, and execute events, meetings, and programs. Externally, you elevate the Tims Camps brand identity and deepen understanding of our impact across digital and social media through the creation of compelling, best-in-class content. Your writing and editing will support our fundraising and relationship management goals, ultimately enabling us to welcome more youth to Tims Camps.
***Key Responsibilities**:
***Content Creation (20%)
- Identify potential stories and/or spokespeople, working with camper-facing teams and conducting interviews as needed.
- Work closely with Tims Camps program team to ensure we are relaying their work to our audience, translating their impact into compelling cases for support and content that highlights our impact.
Social Media (20%)
- Design social media strategy optimized to deepen audience awareness.
- Manage social media calendar(s).
- Create content and post on Facebook, Instagram and LinkedIn, as well as TimZONE, the Tim Hortons intranet.
- Report on social media analytics.
PR & Marketing (20%)
- Collaboratively develop and manage public relations, media requests and other marketing/communication initiatives.
- Prepare speakers, past campers and staff members to speak on behalf of the Foundation including but, not limited to the following: Identification and tracking of potential spokespeople, creation of speaking points, power point decks and any logístical items.
- Maintain a camper and alumni spokesperson roster.
- Respond to general inquiries from the public, drafts letters and memos for circulation, review documents prior to publication, and serve as contact for general inquiries as required.
- Support high-profile fundraisers and other signature events including Camp Day, coordinating with internal and external business partners.
- Support crisis communications as required.
Internal Communications (20%)
- Execute communication tactics of the Owner Engagement Strategic Plan.
- Contribute to the planning, writing, deck creation, and execution of organization-wide presentations, speeches and meetings as needed.
- Manage internal communications announcements on Workplace, the Tims Camps intranet.
Team-wide Support (20%)
- Play a supporting role to the communications department from internal and external communications, digital and social communications and restaurant owner communications.
- Assist in the development and maintenance of an asset database, including images, videos and media release forms, ensuring it meets emerging needs.
- Manage storage and archiving of historical Tims Camps communications and documentation
- Ensure policies for photo consent, trademark and logo usage and copyright compliance are in place and continually updated.
**Does this sound like you?**
- Creative and resourceful team-player with an ability to manage multiple projects simultaneously
- Post-Secondary degree in a related field or equivalent experience
- 4+ years' communications, journalism, marketing or related experience
- Proven written and oral communication skills, and the ability to tell a great story across channels
- Experience and comfort conducting interviews and managing relationships
- Proven experience with creating compelling social media content, overseeing editorial/social media calendar, monitoring and managing media assets
- Strong time management and organizational skills
- Experience and capability using Microsoft Office, including Word, Power Point and Excel
- Ability to travel throughout Canada and the US as required (less than 5%)
***Assets**
- French language abilities
- Graphic design, photography, or video skills
- Public relations experience
- Knowledge of the camping or outdoor environmental education fields
- Experience working with youth from underserved communities
- Experience with Adobe Creative and Canva
**Commitment to Equity, Diversity & Inclusion**
Tim Hortons® Foundation Camps (THFC) is committed to a fair and inclusive work environment, and seek talent with diversity of life experiences and perspectives. We are an equal opportunity employer that hires talent regardless of ag
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