Sales and Marketing Manager

6 months ago

Vancouver, Canada Tiny Souls Media Full time

**About Us**

Tiny Souls is a start-up children's media and caregiver resource company. Tiny Souls content reinforces empowering themes and concepts, to engage preschool-age children and their families in meaningful conversations, to build strong and healthy relationships, and become active and invested members of their local communities.

**Responsibilities**

**Customer Acquisition and Sales**:

- Build sales funnels, customer acquisition strategy and conversion tools to grow customer base and drive revenue
- Oversee SEO/SEM and digital advertising programs (namely Google and Meta Ads) to drive website traffic, lead generation, and sales
- Support customer service/customer success efforts in initial months
- Identify and build relationships and programs with potential partners, brands, and influencers
- Monitor and analyze data and trends to make informed strategic decisions and optimize results

**Brand and Product Marketing**
- Responsible for all brand touchpoints and marketing channels
- to promote physical products (i.e. activity kits, stuffies and board books) and digital offerings (i.e. online parenting courses and app)
- Grow IG audience size, reach and engagement through paid and organic growth programs. The ultimate aim is to establish Tiny Souls as a thought leader in the parenting space and facilitate sales of digital and physical products.
- Monetize IG audience through brand deals with like-minded companies
- Work with the CEO and CCO (Chief Creative Officer) on physical product development and sales
- Later, increase awareness of Tiny Souls brand via PR and partnerships (top of funnel)

**Team and Resource Management**:

- Work closely with the CEO and CCO to develop strategy and creative, as well as collaborate cross-functionally with key department heads for input and alignment
- Manage budget and resources allocated to Tiny Souls sales and marketing efforts, including website, SEO/SEM, content marketing, social media platforms, paid growth, Google Ads/Analytics
- Oversee external agencies, contractors, and content creators to meet deadlines and ensure high-quality, on-brand deliverables
- Make recommendations to management team based on consumer insights, data and trends and in light of business objectives

**Requirements**:

- Bachelor's degree in marketing, business, or a related field preferred
- 3-5+ years work experience in a related position preferred
- A passion for education, children's development, and family well-being
- Ability to work collaboratively with internal and external teams
- A self-starter that can work independently
- Strong strategic thinking, analytical skills, and attention to detail
- Excellent communication and interpersonal skills
- Knowledge of digital marketing channels, tools and techniques and demonstrated success in developing and executing effective marketing strategies and campaigns
- Experience marketing to parents of young children preferred
- Experience marketing online courses or subscription based kits and products preferred
- Ability to work effectively in a fast-paced, dynamic environment and manage multiple projects simultaneously

**How to Apply**:
**Compensation**

Employees become eligible for medical insurance benefits following the 90 day probationary period.

**Working Location**

Applicants based in Vancouver, Canada are preferred. Hybrid with 2-3 days at home and the remainder in the office.

**Our Commitment

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