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Digital Marketing Associate

3 months ago


Vancouver, Canada University of British Columbia Full time

Staff - Non Union

Job Category

M&P - AAPS

Job Profile

AAPS Salaried - Marketing and Sales, Level A

Job Title

Digital Marketing Associate

Department

Communications | Dean's Office | Faculty of Forestry

Compensation Range

$5,209.17 - $7,485.33 CAD Monthly

The Compensation Range is the span between the minimum and maximum base salary for a position. The midpoint of the range is approximately halfway between the minimum and the maximum and represents an employee that possesses full job knowledge, qualifications and experience for the position. In the normal course, employees will be hired, transferred or promoted between the minimum and midpoint of the salary range for a job.

Posting End Date

May 10, 2024

Note: Applications will be accepted until 11:59 PM on the day prior to the Posting End Date above.

Job End Date

At UBC, we believe that attracting and sustaining a diverse workforce is key to the successful pursuit of excellence in research, innovation, and learning for all faculty, staff and students. Our commitment to employment equity helps achieve inclusion and fairness, brings rich diversity to UBC as a workplace, and creates the necessary conditions for a rewarding career.

Job Summary

The Marketing and Communications team in the Faculty of Forestry works collaboratively across units to build awareness and generate demand for award-winning educational programs, promote research, events and initiatives. Cultivating global citizens and future leaders equipped to address our planet's greatest challenges and find solutions to build a sustainable future. The duties of the Digital Marketing Associate encompass, strategy development, writing and creating content to highlight Forestry’s achievements, managing social media strategies, planning, curating and editing electronic publications, and storyboarding, directing, creating and scripting video content.

Organizational Status

Reports to the Associate Director of Communications and Marketing and collaborates closely with course and program faculty and staff, University groups, external vendors and community members.

Work Performed
- Promotes the Faculty of Forestry to a global audience and expands reach by assisting in the implementation of marketing strategies

Video:

- Oversees video production from concept development to final delivery, ensuring projects are completed on time and within budget
- Writes scripts, creates storyboards, and develops shot lists to guide the production process and ensure that the final product effectively communicates the desired message. Conducts thorough research and develops compelling story ideas tailored for video/photo communications and marketing campaigns
- Advises on the development and distribution of videos, audio pieces and stories to communicate the Faculty of Forestry's and its Department activities to internal and external audiences

Social Media:

- Leads social media weekly sprint planning and bi-weekly retrospectives ensuring timely balanced content and digital campaign delivery
- Manages and oversees junior team members, such as work learns in researching, writing, sourcing images/videos and posting content to the Faculty of Forestry’s social media accounts, working with the Communications and Marketing team to ensure themes are integrated across all channels
- Develops and is responsible for the social media editorial calendar for the Communications and Marketing team to note program promotion, student life, research, alumni achievements, donor stories and upcoming events, University/Faculty campaigns, news stories and notable days related to Forestry
- Manages the monthly social media report and Snapshot highlighting performance, engagement, and community growth. Provides recommendations to the Associate Director, Communications and Marketing on trends, adjustments in tactics and promotion opportunities.

Communication:

- Produces the Professional Masters and Micro-Certificate monthly newsletter and tracks KPIs
- Ensures that messages are supportive of and consistent with UBC marketing and communication strategies and liaises with University groups (e.g. social media meet-up) to stay current on marketing tools and campaigns
- Liaises with vendors (e.g., marketing and digital agencies, marketing suppliers and mailing houses), as required
- Compiles short marketing-related surveys (e.g., net promoter score, win-loss analysis)

Advising Faculty & Staff:

- Advises EDI, Professional Masters, Undergraduate, Micro-certificates staff/teams and part-time student workers on development of digital marketing pieces to ensure quality and brand adherence in content, voice and execution
- Shares best practices with Faculty communications, including for web and digital media
- Collaborates with Faculty and staff on the development and execution of relatable authentic digital marketing and social media related projects
- Develops and maintains a best practice guide to social media processes and procedu