Digital Marketing Coordinator

**Reporting Manager**:Marketing Leader

**Location**: Wingham, Ontario

**Position Summary**:
The Digital Marketing Coordinator will focus on digital marketing as well as general marketing activities.

**Education & Knowledge**
- A Diploma or Degree in Marketing, Digital Marketing, or Graphic design/Content creation, and/or a related field or relevant experience

**Skills**
- Fluent and well versed in WordPress, HTML, Adobe CC Suite & Microsoft Office suite
- Exceptional design, copywriting writing and editing skills
- Must have creative content creation skills and be able to coordinate others to meet company directives for websites and social media
- Self-starter who is meticulous, organized, innovative, and attention to detail
- Able to juggle several projects at the same time
- Able to work effectively under pressure and to tight deadlines
- Passion for all social media, SEO, SEM, digital ads and other aspect of digital marketing
- Data-driven mindset with the ability to analyze and interpret performance metrics.

**Experience**
- 3-5 years of experience in a similar role
- Social media management
- Intermediate experience using video editing and graphic design software (E.g.: Premiere, FCPX, Photoshop, AI, INDD InDesign, Affinity suite, Lightroom and others)
- Hands-on experience managing WordPress based websites
- Creative writing for publications, social media, and blogs.
- Professional photography and photography editing
- Skilled and efficient in producing high quality video content.
- Adept at using Google Analytics 4, Google Search Console, and native analytics features of social media platforms.
- Proficient with CRM software such as HubSpot and Dynamics.

**Communication**
- Strong written and verbal communication skills
- Able to work collaboratively with other departments and Contractors
- Ability to give and receive constructive feedback
- Team mindset

**Responsibilities**:

- Develop and maintain knowledge of Britespan, the fabric building industry, and competitors
- Creative development and graphic design of all marketing materials and campaigns, website graphics, and marketing projects
- Creative video development (script, storyboard, scheduling, production, and editing)
- Create engaging and effective videos and optimize video distribution to build the Britespan brand
- Website content development, production, and maintenance
- Content creation and management of company social media platforms (LinkedIn, Blog, Facebook, Instagram, Twitter, YouTube, TikTok)
- Dealer support including training, fielding inquiries, and trade show and advertising support.
- Corporate event planning, execution, and management, e.g.: conferences, trade shows and open houses.
- Company photography and photo editing for building projects, customer profiles, and company events
- Turn observations into insights, insights into recommended actions, and ultimately developing strategy and campaign optimization.
- Responsible for brand management and corporate identity compliance
- Manage projects and deliverables.
- Collaborate with cross-functional teams to align marketing efforts with overall business goals.
- Other duties as assigned.