Researcher and Copywriter

We welcome international applicants, however this is not a freelance or remote work position.

**Job Title**: Researcher and Copywriter

Rate of pay: $55-$65k/year

**Location**: 44160 Yale Road West, Chilliwack, BC

**Job purpose**: Research provided topics and provide long-form and short-form written content, report to the Marketing Lead, and manage social media accounts to assist the marketing department’s goals in promoting Southern Irrigation’s brand.

**Key Result Areas**
- Assesses topic and audience and determines what research if any, is necessary to achieve the final written product
- Blogs are written on a regular schedule
- Short and long-form written content is completed according to campaign briefs
- Social media content is updated regularly with appropriate content

**Job Duties and Responsibilities**
- **Research and Written Content Creation**
- Using a customer-first approach to messaging by researching facts, benefits and features for product marketing and content creation
- Increasing engagement on social media and landing pages with copy that converts readers
- Ensuring consistency (messaging, style, and tone) across all customer touchpoints
- Editing content produced by other team members, including from the Leadership Team
- Conducting keyword research using different tools to inform messaging strategies and topics with data
- Leveraging keyword insights to optimize existing website content for SEO (eg. keyword density, tagging, interlinking, etc) and conversion, and recommend new topics
- **Content Distribution**
- Maintain social media calendar including writing, pre-scheduling and deploying posts in conjunction with visual content from graphic designer
- Finding opportunities to re-purpose existing content through optimization or using different angles
- Responding in a timely manner to any questions posted on social channels
- Implementing written and visual content across different content management systems (Wordpress, Hubspot, Mailchimp, etc)
- **Project Management**
- Using project management tools such as Notion to track timelines with other team members
- Assisting marketing lead on campaign and project briefs to ensure team alignment and completeness
- Collaborating with marketing lead, graphic designer and event planner on different campaigns
- Brainstorming with team members on new ideas and approaches

**Competencies**
- Preferably 2+ years of professional experience in content marketing / blogging / SEO (in-house or agency), or equivalent ability
- University degree or college diploma in: Journalism, Communications, Business, Psychology or English
- Strong writing, editing and communication skills
- Excellent grasp of the English language
- Able to multitask, prioritize, and manage time efficiently using project management tools
- Self-motivated and self-directed team member who proactively assists when needed to accomplish team goals
- Creative and innovative thinker and planner
- Experience with organic social media management - Facebook, LinkedIn, Instagram, Buffer, etc.
- Portfolio of writing samples that include research to tell a compelling story to readers

**Core Values**
- Work ethic; be punctual, intelligent and efficient
- Win as a team; care for your coworkers professionally and personally
- Wow our customers; be respectful, intuitive, personal and efficient

As a provider of intelligent water solutions, Southern Irrigation strives to be best in the industry, and in return we provide amazing opportunities for our people.

Southern Irrigation offers impressive employee benefits such as 100% employer-paid health benefits plan, RRSP matching, culture and community events, and opportunities for employee bonuses.

At Southern Irrigation we know our success is based on having all “A” players rowing in the same direction. Our Work (hard), Win (as a team), and Wow (our customers) attitude makes the environment at Southern Irrigation both challenging and fun.