Programmatic Specialist
2 weeks ago
Transat is looking for a programmatic expert to grow customer acquisition through our Programmatic media channels
**Responsibilities**:
- Develop strategies to maximize campaign performance across all programmatic channels
- Optimize campaigns to ensure they are achieving desired performance goals
- Analyze and interpret data to ensure campaigns are meeting objectives
- Monitor campaigns and adjust bids/budget as needed to ensure optimal performance
- Work with account teams to provide insights into campaign performance and make recommendations for improvement
- Stay up-to-date on industry trends and best practices in programmatic advertising
- Manage relationships with vendors/partners as needed
**Requirements**:
- Have at least an undergraduate degree with experience in a performance marketing role (ideally in a digital marketing agency);
- 3+ years of experience in display advertising, with a focus on programmatic buying;
- Hands-on experience with DSPs and display networks (Google Ads, DV360, The Trade Desk, etc.);
- Excellent understanding of analytics and tracking tools and proven experience in retargeting, RTB, Adserving,
- Good knowledge of different advertising formats (IAB standard, video, rich media);
- Experience in managing large budgets, high campaign volumes and complex strategies to achieve quantifiable results;
- Excellent understanding of performance marketing metrics and reporting across platforms;
- Be familiar with a fast-paced, demanding environment. Strong analytical and problem solving skills;
- Be able to use data to optimize performance on a daily basis;
- Strong organizational and project management skills and excellent communication skills;
- You are self-directed and proactive in growing the display channel and achieving goals.
**#LI-Hybrid**
LI-MY1
Job Details
Location:
Montreal
Type of Work:
Permanent, full time
Job category:
Marketing
Business segment:
Head office
Business unit:
Transat Tours Canada
Job #:
TTC-23-047
End date of posting:
2023-02-23
