Web Merchandising Analyst

1 month ago

Laval, Canada Pelican International Inc. Full time

**YOU WANT TO WORK WITH TEAMS THAT ARE PROUD TO BE WORLD LEADERS IN WATERCRAFT DESIGN? DO YOU WANT TO HELP FEED THE PASSION OF WATER SPORTS ENTHUSIASTS?**

Pelican International is looking for a Web merchandising Analyst to join his Ecommerce team. You will be under the supervision of the Team Lead, Ecommerce revenue operations. As an Analyst, Web Merchandising, you will assist the ecommerce team with the implementation and execution of product strategies that align with business objectives and financial goals, for all of our Marketplaces. This role will also support the team through a variety of tasks, including business analysis, product assortments, vendor meetings, and strategy execution.

**A TYPICAL DAY AS A WEB MERCHANDISING ANALYST IS**:

- Assume responsibility for a specified portion of product assortments and groups;
- Support the Ecommerce team to implement product merchandising best practices;
- Conduct customer and competitor research to build a deep understanding and best in class category merchandising;
- Analyze visitor browsing, purchasing behavior, and customer journeys across multiple channels, devices, and touchpoints, to ensure our visual communication places the customer front of mind;
- Build knowledge of categories and how customers shop the categories through extensive online research;
- Support data analysis to drive business through regular reporting and research identifying areas of opportunities in line with product and category strategies;
- Continually look for opportunities to improve website content, functions, existing processes;
- Ensure the search and navigation of the online store is set correctly to facilitate product finding by the customers;
- Ensure product images and product description are optimized to communicate all the necessary information to the customers and optimizes product and category pages for SEO;
- Collaborate with the UX team for onsite optimizations such as product recommendations, upselling/cross-selling opportunities, and search improvements;
- Manage internal cost changes and assign online retail prices across different platforms;
- Collaborate with cross-functional teams to ensure flow to ensure the flow of goods to customers;
- Analyze business trends and identify areas of opportunities;
- Make product decisions for assigned product category groups if needed.

**WHAT WE EXPECT FROM YOU**:

- Proven working experience (at least 2 years) in Online Merchandising or having been exposed to in a similar role including Digital Marketing or CX functions;
- Highly analytical including knowledge of analytical tools for performance measurement, interpretation of findings, determination of improvements and making recommendations to attain sales objectives and improve conversion;
- Passion about understanding consumer behaviour and improving customer experience;
- Bilingual and have excellent learning and communication skills in both English and French, as well as the ability to follow up on projects.

**THE ADVANTAGES OF JOINING OUR TEAM**:

- **A flexible work schedule combined with the possibility of hybrid work;**:

- **Professional development and advancement opportunities;**:

- **Competitive salary progression and compensation;**:

- **A complete group insurance plan including a telemedicine service;**:

- **Corporate discounts on our products as well as in many other partner companies.**

Pelican is first and foremost a team of enthusiasts who want to make quality products available to all outdoor enthusiasts. Here, we live each day as an adventure, where we remain united by working together. Our values serve as our compass and we explore an ocean of possibilities to create a recreational and sustainable experience for our customers.

Type d'emploi : Temps Plein

Avantages:

- Assurance Dentaire
- Assurance Maladie Complémentaire
- Assurance Vie
- Congés payés
- Stationnement sur place

Horaires de travail:

- Du Lundi au Vendredi

Lieu du poste : Télétravail hybride à Laval, QC H7C 2T2

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