Communications Advisor

7 days ago

Barrie, Canada City of Barrie Full time

**Posted**:Friday, February 2, 2024**

**Job Number**:TN-24-01**

**Job Type**:Temporary Full-time, Up to 3 Years, Non-Union**

**Position Closing Date**:Sunday, February 18, 2024 at 11:59pm**

**Choose Barrie**

The City of Barrie is a vibrant, progressive, and growing community with deep connections to our heritage, to nature and to the opportunities surrounding us.

Our community values quality of life; the ability to play year-round with 300 hectares of park space, our beautiful waterfront, our lively downtown core and the nearby hills, wetlands, and forests. We also value connections; to our neighbours and the community, to our road and rail network, and to the opportunity Barrie provides to enjoy life.

Everything Barrie has to offer, from the water we drink to the roads we travel on, has one thing in common - municipal workers. Joining a municipality is one of the most rewarding, engaging, and exciting careers you could choose. It is a career you can take pride in knowing that every day you make a positive impact on an entire community. We are one team, with one goal and we all work together to continue making our community great.

**The Opportunity**

Access Barrie combines customer service, marketing and communications, transit and parking, and information technology. This strategic portfolio reflects the importance and need for the City to easily and efficiently connect the people who live and work in Barrie to the people, places, services and information that matters to them. The Marketing and Communications Branch’s work involves creating communications plans that determine the most appropriate way to deliver messages that includes clear, concise content that can be easily understood by targeted audiences (including internal, public, media, etc.). Primary Communications responsibilities include: providing leadership on the development and implementation of communications programs, community engagement, managing critical communications issues, managing the use of the InSite, barrie.ca, social media and digital communications. Conducting all aspects of media relations, including the preparation of media releases, advisories, advertising, and media monitoring. Marketing involves managing the corporate brand identity including paid advertising (radio, print, digital), design and web work. Provide multimedia and graphic design support including the development of promotional materials (posters, ads, brochures, videos, graphics etc.) and staff work to ensure the integrity of the corporate brand is maintained in all corporate materials produced.

Under the general guidance and direction of the Manager of Marketing and Communications, the Communications Advisor is responsible for creating effective communication materials and strategies to enhance the City of Barrie’s position and presence with key stakeholders. Specifically, this position provides communication advice to City Departments in order to identify opportunities to communicate information through appropriate media to reach key target audiences. Furthermore, this position develops and oversees integrated communication programs designed to meet the needs of City Departments and to address critical issues. In addition, this position researches, develops, and implements marketing and communication plans. Lastly, this position facilitates the building of positive media relations on behalf of the City. Overall, this position plays an integral role in developing and implementing communications plans, programs, and campaigns that promote the City’s strategic priorities, and raise awareness of City initiatives, programs and services with innovative solutions.

**Our Culture and Qualifications of the Job**

**Corporate Culture**
- Your workplace values align with our corporate values of **_Strive, Share and Care_** and you want to join us in providing exceptional services and programs to build a prosperous, growing and sustainable community.

**Education **(degree/diploma/certifications)
- Three (3) year College Diploma in Communications, Political Science, Business Administration, Public Relations, or a related discipline.

**Experience**
- Four (4) years of experience performing duties related to the Communications Advisor major responsibilities in a communications, marketing or public relations work environment.

**Knowledge/Skill/Ability**
- Working knowledge of the following:

- marketing and communications processes, tools and analytics
- online communications, including social media
- Demonstrated ability to:

- think and act strategically in a political and community service environment;
- communicate information using appropriate channels/platforms to reach and appeal to a diverse audience base;
- develop, cultivate, and maintain effective working relationships with various stakeholder groups;
- exercise discretion and judgment in order to make sound decisions under tight timelines and/or while managing multiple and/or conflicting priori

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