Email Marketing Specialist

3 weeks ago

Vancouver, Canada University Canada West Full time

**About University Canada West**:
University Canada West is an innovative business and technology-oriented, dynamic, and growing institution that was founded in 2005. Based in Downtown Vancouver, the university is defined by its close connections to the business community and a commitment to outstanding student services.

Here, at UCW, we connect recognized, well-established specialists and ambitious young professionals, so they learn from each other and thrive in our diverse environment. Together, we strive to create and maintain working environments that are inclusive, equitable, and welcoming.

We are privileged to do this work on the unceded, traditional territories of the xʷməθkʷəy̓əm (Musqueam), Sḵwx̱wú7mesh (Squamish), and Sel̓íl̓witulh (Tsleil-Waututh) Nations. We thank them for having cared for this land since time immemorial, honour their graciousness to the students who seek knowledge here, and iterate our dedication to valuing the ongoing contributions of Indigenous peoples and communities.

**Primary Purpose**

**Specific Responsibilities**
- Use web analytics and sales data to maximize sales conversion and optimize the user experience
- Assist with other day-to-day marketing activities as needed

**Position Requirements**

**Qualifications**:

- Post-secondary education in marketing (preferably with a digital focus)
- Minimum of 1 year ecommerce experience
- Knowledge of segmentation and persona development
- Experience with design programs, such as InDesign and Photoshop
- Working knowledge of Google Analytics or similar analytics tools
- Experience with marketing automation platforms (e.g. Pardot, HubSpot, SalesForce Marketing Cloud, etc.)
- Knowledge of project management software (e.g., Asana or Trello) an asset
- Written and oral communication, attention to detail, and project management skills
- Strong strategic and analytical thinking, risk analysis, problem-solving, customer-service, and organizational skills
- Advanced proficiency in MS Office (including Word, Excel, PowerPoint and Outlook)
- Excellent English written and verbal communication skills
- Knowledge and solid understanding of GDPR and CASL legislation

**Job Types**: Full-time, Permanent

**Benefits**:

- Company events
- Dental care
- Disability insurance
- Employee assistance program
- Extended health care
- Flexible schedule
- Life insurance
- Paid time off
- RRSP match
- Tuition reimbursement
- Vision care
- Wellness program
- Work from home

Schedule:

- 8 hour shift

Work Location: Hybrid remote in VANCOUVER, BC

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