Avp, Marketing

**Job Description**:
We are hiring an
**AVP, Marketing and Communications**:
Reporting to the VP, Marketing, this is a critical product marketing & communications leadership role with accountability to build and lead a holistic marketing organization including vision, strategic planning and delivery with a significant product, advisor and customer segment focus.

This is a senior strategic marketing leader role requiring marketing credibility, ability to build and effectively lead a successful team and develop new capabilities.

**What you will do**:
**Key Outputs**
- Help build, lead & implement the Marketing Vision, Strategies and Plans for our entire Canada Life business, Individual Wealth, Individual Insurance, Group Benefits, Group Retirement Services, and Distribution
- Create planning and governance documents (tools, templates, briefs) that guide the team ensuring support and outputs provide the best ROI
- Lead annual marketing plans and roadmap development

**Personal and Marketing team leadership**
- Elevate the team’s skill and output with modern thinking and approaches
- Develop and lead a high-performance leadership team who delivers value for all stakeholders
- Coach members of their team to help them develop within their roles and expand expertise
- Act as a critical leader and mentor for the entire organization
- Elevate and build Marketing credibility

**Marketing Effectiveness**
- Build a discipline of setting expectations and measuring results from marketing efforts
- Drive optimization of marketing strategy and programs to drive continuous improvement

**What you will bring**:

- 10+ years of progressive senior marketing experience. Demonstrated leadership, stakeholder management and relationship building skills.
- World-class marketing experience:

- Development of product vision and architectures
- Development of marketing strategy and programs, both digital and traditional
- Building and coaching world class marketing teams
- Proven ability to quickly ramp up understanding on new business/issues, simplify complex situations, communicate recommendations and drive to action
- Excellent communication skills (written and verbal) and project management skills
- Seasoned communicator accustomed to collaborating with internal and external clients/business units as well as senior leaders and executives to articulate, influence and execute a strategy or strategic initiative
- Excellent analytical skills, including marketing analysis and customer research
- Demonstrated leadership in matrix environments
- Experience coaching and mentoring senior marketing team members, especially in strategy, marketing, customer experience and insights
- Strong people/team leadership experience and collaboration skills

**_ Given the size and scope of our organization, we have the flexibility for this position to be located in the following head office locations: Toronto, London, Winnipeg._**

**Be your best at Canada Life

Being a part of Canada Life means you have a voice. This is a place where your unique background, perspectives and talents are valued, and shape our future success.

You can be your best here. You’re part of a diverse and inclusive workplace where your career and well-being are championed. You’ll have the opportunity to excel in your way, finding new and better ways to deliver exceptional customer and advisor experiences.

***

Together, as part of a great team, you’ll deliver on our shared purpose to improve the well-being of Canadians. It’s our driving force. Become part of a strong and successful company that’s trusted by millions of Canadians to do the right thing.
- Canada Life serves the financial security needs of more than 13 million people across Canada, with additional operations in Europe and the United States. As members of the Power Financial Corporation group of companies, we’re one of Canada’s leading insurers with interests in life insurance, health insurance, investment and retirement savings. We offer a broad portfolio of financial and benefit plan solutions for individuals, families, businesses and organizations._
- We are committed to providing an inclusive, accessible environment, where all employees and customers feel valued, respected and supported. We are dedicated to building a workforce that reflects the diversity of the communities in which we live, and to creating an environment where every employee _
- has the opportunity to_
- reach their potential._
._

**_
Canada Life would like to thank all applicants, however only those who qualify for an interview will be contacted_**.

LI-Hybrid