Marketing Manager, Trade

2 months ago

Toronto, Canada WildBrain Full time

Overview:
**Loca**
**tion Toronto, ON**

**Hybrid work**:Employees work in a hybrid model balancing collaboration in our office and remote work.

**Find a job that lets your imagination run wild**

WildBrain is made up of a team of innovators and creators who bring industry-leading kids’ content and brands to families globally. We inspire imagination, put creativity first, and believe in the power of storytelling. We are constantly connecting the powers of our global team, making WildBrain a collaborative, openminded and passionate environment to work in.

To work at WildBrain means you get to create stories that lets imaginations run wild. Join our team today to become part of the story

**About the**
**R**
**ole**

Reporting to the Director, Corporate & Trade Marketing, the Marketing Manager, Trade will manage WildBrain’s trade marketing programs across our various lines of business. This is an exciting opportunity for someone who is knowledgeable of the children’s entertainment industry, with specific experience in B2B marketing. As part of our global Strategic Marketing Group this role will champion the strategy and execution of all trade marketing activity. The role is best suited for a critical and creative thinker who can work cross-functionally and is exceptionally organized.

**Responsibilities**
- Partners with internal stakeholders to ensure projects are in alignment with overarching business goals and global trade marketing strategy
- Manages WildBrain’s exhibition presence at global markets & tradeshows, as well as local and ad-hoc events or sponsorships
- Oversees trade event management (ideation, vendor management, creation/design of branding, & day-of execution) in collaboration with Marketing Coordinator, Trade
- Manages 360 trade event calendar and communicates updates to stakeholders
- Develops and maintains portfolio sales materials for all properties: sales presentations (generic and customized by brand), pitch decks, sizzle reels and trade event collateral
- Determines the right trade advertising mix; negotiates placement; briefs creative to creative services team and manages approvals with relevant stakeholders
- Assists broadcasters and platforms in developing marketing strategies for the promotion of WildBrain content - determines key titles, provides assets, adheres to brand guidelines, and approves all submissions
- Additional assigned projects as determined by the Director, Corporate & Trade Marketing

**Qualifications**
- Demonstrable relevant experience in B2B marketing or sales
- Proven ability to coordinate projects effectively and meet deadlines
- Excellent written and verbal communication skills with the ability to articulate messages across all levels of the organization and create compelling sales/marketing materials
- Exceptional organizational and time management skills
- Creative thinker with strong attention to detail
- High proficiency in Microsoft Office (Word, Excel, PowerPoint and Outlook)
- Desire and commitment to work in a fast-paced, client-service focused environment
- Hardworking self-starter and team player
- Willingness to travel abroad on occasion

**What We Offer**

Working at WildBrain is more than a job — it’s the opportunity to join forces with extraordinary, insightful and imaginative people who will recognize your talents and encourage your professional growth and development in a work environment that promotes creativity and individuality. We offer competitive family-focused benefits, we invest in our people and their future with generous RRSP matching, plus bonus time-off, because you deserve it

**Our Commitment**

Diversity and Inclusion are in our DNA. As a global leader in kids and family entertainment, we strive to reflect and honour the diversity of our audiences around the world. We believe that creating diverse and inclusive content & brands begins with fostering a culture of belonging at WildBrain. To us, a culture of belonging is one where we celebrate and welcome the diversity of all employees, stakeholders, and external partners and strive to create an environment where every individual feels valued, respected, and brings their authentic self to work.

We demonstrate our commitment to this by striving to provide a supportive work environment and a corporate culture that welcomes and encourages equal opportunities for all employees.
**We recognize that people bring experience and talent that goes beyond the technical skills and requirements of a job. If you possess similar experience that is close to what we’ve listed here, we encourage you to please still consider applying. We strongly believe that diverse experience, transferable skills, and passion are key **WildBrain accommodates people with disabilities throughout the recruitment and selection process. Applicants are encouraged to make their needs known in advance if accommodation is required.

**About WildBrain**:
At WildBrain we make great content for kids and

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