Marketing Data Analyst

5 months ago


Concord, Canada Frontier Dental Supply Full time

_**Come work with us to do what you love and stay for the Frontier TRACK**_
- _**Team Centric**_**: We each take responsibility for fostering an environment of personal and professional growth. We are eager to help, support and collaborate with one another recognizing that we are better when we work together.
- _**Respectful and Inclusive**_**: We treat everyone the way we want to be treated and accept everyone on the team just as they are.
- _**Autonomous and Accountable**_**: We are entrusted with and given the space to do our work and in turn hold ourselves accountable for results.
- _**Committed to Excellence**_**: We are fueled by the desire to be our best and to make an impact now and tomorrow.
- _**Keep it Real**_**: We lead with integrity and genuineness in our work, interactions and relationships.

We are seeking a talented and experienced **Marketing Data Analyst** to join our team. This role This is a newly created role which will report into our Chief Marketing Officer. The incumbent will play a pivotal part in the growth of our organization by leading all marketing analytics and data-driven strategies. The Marketing Data Analyst will be responsible for providing actionable insights and automating processes to support our marketing efforts, drive customer acquisition, and enhance our promotional strategies.
- **The key responsibilities and how you will make an impact**:_
- **Lead Marketing Analytics**: Take ownership of the marketing scorecard, analyzing channel performance, customer behaviour, and promotional effectiveness to guide strategic decisions.
- **Customer Insights**: Utilize data to understand customer lifetime value (CLV), purchase frequency, and average order value. Set up automated segmentation utilizing statistical modeling to target marketing efforts more effectively.
- **Product Performance**: Analyze sales data to identify cross-sell and upsell opportunities, optimize promotion strategies, and monitor product performance across different channels and customer segments.
- **Automation and Reporting**: Develop and implement automated reports and processes using Power BI, Python, and SQL to streamline marketing operations and improve team efficiency.
- **Collaboration**: Work closely with cross-functional teams, including Sales, Purchasing, IT, and Finance, to drive data-informed decisions and support promotional campaigns.
- **Data Visualization**: Create detailed reports and data visualizations to present key findings to stakeholders, including senior leadership, aiding in understanding financial performance and recommending improvements.
- A post-secondary degree in marketing, business analytics, data science, or a related field, or an equivalent combination of education and experience.
- Proven experience in marketing data analysis, preferably in e-commerce, retail, or consumer goods industries.
- Strong understanding of Google Analytics 4 (GA4) for analyzing and interpreting marketing data to drive actionable insights (cost, impressions, clicks, revenue, conversions, ROAS, etc.).
- Expertise in data tools such as Python, Excel, and SQL, with a strong ability to build process automation.
- Skilled in using analytics tools such as Looker Studio, PowerBI, Big Query, and Google Cloud Platform.
- A deep understanding of marketing metrics, customer behaviour analysis, and promotional strategies.
- Familiarity with CRM and ERP systems for extracting and analyzing data.
- Strong problem-solving and analytical skills, with the ability to interpret complex data and translate it into actionable insights.
- Excellent communication and presentation skills, with experience presenting data to senior leadership.
- Self-motivation and a strong desire to execute and achieve results in a fast-paced environment.
- **Why join us? (Brace yourself )**_
- We offer competitive compensation
- Extended Health and Dental Benefits Plan (100% Employer-paid Premiums)
- Real career growth opportunities
- Flexibility to help you balance work and life
- Supportive leadership team and Culture Committee that works to maintain a positive culture
- Collaborative, non-competitive work environment
- Fully stocked snacks, team BBQs, and other company-paid meals (we love to eat)
- Oh, and you will often see dogs in the office.
- **What are we at the frontier of?**_

Providing quality and top brand dental supplies to dental practices all across North America. Our customers trust our deep knowledge of the dental trade and our ability to provide the right products at competitive prices, all through simple and efficient channels. We currently sell and distribute more than 30,000 unique products to 2,000 dental offices in Canada and the U.S. We’re on the cusp of something big.

With roots in the dental wholesale and distribution industry Frontier Dental Supply, Inc., was formed in 2016. We are headquartered in the Greater Toronto Area (GTA).

We are proud to have been certified and awarded the following:

- Great Place


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