Manager, Corporate Brand Marketing
3 weeks ago
At Samsung Electronics Canada, we take pride in the creativity and diversity of our talented people - they are at the forefront of everything we do. Their skillset and mindset drive our continued success. We want the best of the best at Samsung to join our team, not just those who fit into our Culture but those who will ADD to our Culture and make Samsung an even better place to work.
Did we catch your attention yet?
If you want to work for one of the most recognized brands in the world and one of the Top 100 Employers in Canada...and have a ton of fun. then please keep reading
**Position Summary**:
The **Manager, Corporate Brand Marketing** is responsible for leading, developing and executing both corporate brand marketing campaign (masterbrand) along with cross-divisional strategic marketing initiatives. They will manage corporate marketing programs that affect Samsung’s overall corporate reputation and brand imagery which contribute to divisional performance targets including both Mobile Experiences (MX) and Consumer Electronics (CE). This role will be the champion for all cross-divisional marketing programs working alongside other internal brand & sales marketing teams to ensure consistency and alignment with strategic marketing messaging. The implications of this role are considerable, including the continued growth perception of Samsung as an ethical, successful, innovative company
- a brand that matters to Canadians. Reporting in the Senior Manager, Digital Marketing and Content, this role works closely with internal stakeholders who manage their respective products or services.
This role is responsible for strategically defining and leading our marketing strategy through creation, development and implementation of consumer focused integrated marketing plans and programs that improve overall Samsung corporate brand reputation. While the position will focus on integrated marketing communications, the incumbent needs to be flexible enough to work on ad hoc marketing programs, as the needs of the business arise.
- Develop and execute Consumer Marketing Strategies that align to corporate brand objectives
- Collaborate with multiple cross-functional departments to plan, develop and execute fully integrated and strategic marketing campaigns that support on-going business needs.
- Leads IMC strategy, creative development and execution for the Samsung corporate brand communications across all touch-points including traditional and non-traditional mediums.
- Leverage Marketing Intelligence insights to optimize strategy and executional elements.
- Project manages the executional detail of these plans including budget management and IMC timelines to ensure timely implementation.
**Essential Duties and Responsibilities**:
**Corporate Integrated Brand Campaigns (60%)**:
The role involves agency management, creative development, leading cross-functional teams and collaboration with key internal and external partners. Key skills needed include strategic thinking, agency management, creative concept evaluation, project management, working within a team, and creative/strategic acumen. Must be able to balance multiple projects and priorities and have experience in shaping creative content and leading creative discussions with internal and external partners.
- Be the champion and lead for all corporate masterbrand integrated marketing campaigns (IMCs) such as but not limited to SmartThings, New Canadians, Sustainability and Loyalty.
- Lead IMC planning process by building campaign brief, reviewing agency plans (Paid Media, Digital, Social, PR, Influencer and CRM) and approving all tactical elements to support launch.
- Manage the holistic planning and execution with relevant marketing agency partners (Paid Media, CRM, PR, etc.) for all Samsung corporate campaigns.
- Act as the champion for brand integrity and compliance in all materials.
- Collaborate with agency partners to create insightful and actionable quarterly reviews, monthly scorecards, weekly performance and relevant campaign reports for varies stakeholders.
- Provide liaison with HQ, NAHQ or third parties to source marketing assets, best practices.
- Estimate scope of work, prepare budgets, and create plan proposals (PPs) and execution orders (EOs) as part of the planning and approval process.
- Continuously look for new and innovative opportunities in grow Samsung corporate reputation.
- Review key programs to ensure ROI targets are achieved.
**Corporate Marketing Initiatives (40%)**:
- Lead division-wide key marketing initiatives with on-time and in-scope project management.
- Collaborate with the development of strategic initiatives aligned to the current market needs and Corporate Marketing team’s priorities.
- Support the development of corporate marketing presentations for leadership reviews and strategy Task Force as needed.
- Lead weekly / monthly reporting of key team achievements, key initiative progress, etc.
**Requirements**:
**Educa
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