Public Relations
3 weeks ago
The Wine Marketing Association of Ontario is dedicated to promoting VQA Wines of Ontario & Wine Country Ontario - both the vintners and the unique qualities of our authentic VQA wines that are made exclusively from 100% Ontario-grown grapes.
We are seeking a full-time Public Relations Coordinator to support various strategic integrated public relations and communications campaigns for its 191 VQA Wineries across Ontario.
A Wine Marketing Association of Ontario Public Relations Coordinator is:
- Knowledgeable in current marketing, communications and public relations practices.
- Familiar with researching and developing content for social channels, tailored toappropriate brand voices.
- Equipped with strong interpersonal, verbal and written skills, with a critical eye for detail.
- A self-motivator with strong analytical and problem-solving skills.
- Flexible, with the ability to produce high-quality work within a collaborative team, in a fast-paced environment.
- Highly organized with strong time management skills.
- Proficient in Microsoft Office Suite and Adobe InDesign, and adapts quickly to new technologies and digital platforms.
- Proficient in media monitoring including Cision and MRP.
A Wine Marketing Association of Ontario Public Relations Coordinator will support the Director of Public Relations and the Senior Public Relations & Marketing Project Manager with:
- Media and trade relations — coordination of various components related to familiarization trips and events (trade/media tastings, Masterclass sessions).
- Media requests - provide packages, story ideas, photos etc.
- Monitor and track media coverage through Cision and MRP.
- Various tourism and marketing program initiatives.
- Outreach to wineries and stakeholders for consolidations and coordination of events and initiatives.
- Shipments for media and trade events - domestic and international.
- Updates to communication tools (online and printed).
- Research, write and distribute press releases and coordinate media interviews.
- Assist with editing and revisions of written communications to ensure consistent brand voice across all materials.
- Liaise with Senior PR & Marketing Project Manager to ensure project management channels are up to date.
- Stay on top of industry, market, cultural and social trends.
Qualifications:
- Bachelor’s degree or diploma in communications, public relations, marketing or journalism, or demonstrated experience in one or more of these areas.
**Salary**: $39,000.00-$44,000.00 per year
**Benefits**:
- Dental care
- Extended health care
- Life insurance
Schedule:
- Monday to Friday
Work Location: In person
Application deadline: 2023-07-31
Expected start date: 2023-09-11
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