Manager, Marketing

3 weeks ago

Toronto, Canada Canada Post - Postes Canada Full time

Job Requisition Id: 169402
Business Function: CCMO Integration
Primary City: Toronto
Other Location(s):
Province: Ont. - GTA
Employment Type: Full-Time
Employment Status: Permanent
Language Requirement: English Essential
Employee Class and Level: CPMGA02
Number of Vacancies 1
Job Closing Date (MM/DD/YYYY): 05/29/2023

The Manager, Marketing is accountable for ensuring Canada Post Corporation products and services resonate with key audience segments through marketing and branding. The Manager identifies, develops, and executes brand initiatives based on organizational objectives, market characteristics, brand design system and resources. Through in
- depth knowledge of customers, consumers, competitors, market conditions, and CPC products and services, the Manager drives alignment of programs to business/ consumer markets. Manages and executes various marketing and channel support activities (Digital and Physical) by product or audience segment; activities include project management, agency management and budget management. Evaluates and reports on results and works with stakeholders including business partners and suppliers to meet the Corporations brand objectives and to ensure competitiveness in the market.

**Responsibilities**:
Below are the main job requirements and responsibilities for the Manager, Marketing.
- Manages and makes recommendations on various Marketing initiatives and strategies. Manages and coordinates programs, budget, timelines, objectives, impact, and scope.
- Leads the planning and execution of across brand mix including (but not limited to): licensing, promotions, advertising, packaging, branding, public relations, trade shows, market research.
- Provides brand support for Marketing programs, campaigns for business/consumer markets, channel support, digital support and, media inquiries. Manage brand plan execution with excellence, ensuring delivery of all brand activation requirements
- Builds, manages and leverages relationships with key stakeholders, developers, production managers, project teams, clients, product leads, suppliers and corporate communications to market products and services and to ensure their cooperation and engagement.
- Agency management: works with agencies to create integrated and effective online and offline brand marketing campaigns. Acts as the corporate resource on marketing and acts as liaison with the Corporation's agencies of record and other suppliers of advertising and promotion services; provides information with regards to the product, timing, target requirements etc.
- Monitors and evaluates competitor activities to identify threats and opportunities.

**Job Responsibilities (continued)**:

- Coordinates product development projects, prepare new product naming, trademarking documents, and guide cross-functional partners (design, content, engineering, packaging) throughout the product development process in coordination with respective cross-divisional brand teams.
- Develops well-designed decks such as ‘toolkits’ to deliver all campaign assets and plans in an organized manner to be used by downstream team members across the organization. Validates a range of assets to uphold a consistent tone of voice and brand identity.
- Determines financial aspects of brand marketing programs for new product development such as budgets, expenditures, research, development appropriations, return-on-investment and profit-loss projections to assess impact and market performance.
- Reviews the creation and production of all marketing and promotional materials intended for an external audience to ensure that a consistent image and message is being maintained and aligned to the brand design system.
- Plans, participates, and oversees the organization's marketing and promotional activities including direct mail, in-store and other corporate assets, trade shows, print, broadcast, and electronic media.
- Creates a positive work environment and culture by providing clear objectives and performance expectations for direct reports. Ensures the continuing development of employees and provides employees with the support necessary to deliver against the expectations of their roles.
- Maintains a network of internal and external contacts to regularly benchmark and remain current on future trends and developments related to government standards, industry practices, legislation, guidelines, new technologies, and programs related to marketing and branding.

**Qualifications**:
**Education**
- Completed post-secondary, preferably in a related field OR a combination of equivalent professional experience and training

**Experience**
- 3 to 5 years of relevant functional experience
- 2 or more years’ experience managing people
- One or more years of experience in a unionized environment an asset
- Proficient computer skills and competent with Microsoft Office programs
- Designation and or certifications programs may be required for certain positions (e.g. Finance & Engineering

  • Digital Marketing Specialist

    4 weeks ago

    Toronto, Canada Napkin Marketing Inc. Full time

    ABOUT US napkin marketing is a boutique digital marketing and web design agency that believes in thinking big, working hard and having fun while creating dynamic solutions for our clients. We are currently looking for a vibrant, detail oriented and creative Marketing Specialist who will manage our clients’ projects in web development, search, social and...

  • Digital Marketing Executive

    2 days ago

    Toronto, Canada RCTeeple Digital Marketing Full time

    RCTeeple Digital Marketing is seeking a highly skilled and passionate Digital Marketing Executive to join our team. As a leading digital marketing agency, we provide our clients with innovative solutions to help them achieve their business goals and stay ahead of the competition. The Digital Marketing Executive will play a crucial role in developing and...

  • Promotional Production Manager

    3 days ago

    Toronto, Canada Treetop Marketing Full time

    Salary: $50,000-$55,000 Treetop Marketing and Promotion is a fun and dynamic Canadian advertising agency with offices in Vancouver, Toronto and Calgary. We're a team of passionate and dedicated people who value transparency, hard work, and always love to meet and exceed our clients' needs. We have set our sights on rapid growth and are looking for a...

  • Email Marketing Manager

    6 days ago

    Toronto, Canada MASS (Marketing Automation Service and Support) Full time

    **What you will do**: - Conduct in-depth research to identify new market opportunities and consumer preferences to support campaign creations - Track and measure marketing outcomes including marketing activities, response, leads, sales, retention, and ROI - Design specialized campaigns for specifically targeted contacts - Market research to identify new...

  • Graphic & Web Manager

    3 days ago

    Toronto, Canada 3SIXTY Marketing Solutions Full time

    We are looking to add an ENERGETIC digital graphic & web manager to our team! This team player will be responsible for assisting in brainstorming, developing and executing digital marketing strategies & building, optimizing and launching websites using wordpress, wix and squarespace as needed with the bulk of the work being wordpress based. If you're bored...

  • HR Manager

    2 weeks ago

    Toronto, ON, Canada ent! Marketing Full time

    Marketing – HR Manager & Office Support &##MARKETING, the trendsetter in branded entertainment since 2011, crafts unforgettable end-to-end experiences in music, sports, food, and cinema. We're pioneering the way brands engage with audiences, creating meaningful connections that leave a lasting impact. Join our innovative team and be part of shaping the...

  • Business Development Executive

    3 weeks ago

    Toronto, ON, Canada No Joke Marketing Full time

    No Joke Marketing Agency is a leading force in the digital marketing landscape, dedicated to transforming the way businesses connect with their audience. With a mantra of innovation and effectiveness, we are committed to driving exceptional results for our clients. Our core values of "Act like an Owner" and "Generational Impact" are the bedrock of our...

  • Account Manager

    2 days ago

    Toronto, Canada RHODDY Marketing Group Full time

    Role Overview: RHODDY Marketing is a fast-paced, energetic integrated marketing agency. We thrive in creating memorable brand experiences that leave lasting impressions – and measurable results. The Account Manager position is a client partner and program leadership role demonstrating; mentorship, strategic direction, business acumen and vision for the...

  • Manager, Public Relations

    4 weeks ago

    Toronto, Canada Canadian Marketing Association Full time

    Join the Canadian Marketing Association, the voice of the marketing profession in Canada. The CMA serves over 400 corporate, not-for-profit, public and post-secondary members, including Canada’s most prestigious brands. The CMA is looking for a Manager, Public Relations to join our team! This role is responsible for ensuring the CMA’s messaging on key...

  • Digital Account Manager

    3 weeks ago

    Toronto, Canada TechWyse Internet Marketing Full time

    Got a passion for Internet Marketing? Do you want a job that allows you to continue to grow your skills, get creative and build out campaigns to call your own and work with an amazing team of account managers? Then TechWyse is the agency for you! The TechWyse Account Management team is growing and we are hiring for an Account Manager to join this talented...

  • Digital Account Manager

    3 weeks ago

    Toronto, Canada TechWyse Internet Marketing Full time

    Got a passion for Internet Marketing? Do you want a job that allows you to continue to grow your skills, get creative and build out campaigns to call your own and work with an amazing team of account managers? Then TechWyse is the agency for you! The TechWyse Account Management team is growing and we are hiring for an Account Manager to join this talented...

  • Digital Account Manager

    3 weeks ago

    Toronto, Canada TechWyse Internet Marketing Full time

    Got a passion for Internet Marketing? Do you want a job that allows you to continue to grow your skills, get creative and build out campaigns to call your own and work with an amazing team of account managers? Then TechWyse is the agency for you! The TechWyse Account Management team is growing and we are hiring for an Account Manager to join this talented...

  • Marketing Manager

    3 days ago

    Toronto, Canada Paxful Full time

    Company: PAXFUL Position: Position: HR Assistant Job Location: Canada/Europe Full time position Fully Remote position Interview Schedule: Online Salary : $48-70/hr Job Benefits: Paid time off, vacation, remote office, etc Job description: We are seeking an innovative marketing manager to promote our company's brand and services. In this role, you will be...

  • Digital Account Manager

    3 days ago

    Toronto, Canada TechWyse Internet Marketing Full time

    Got a passion for Internet Marketing? Do you want a job that allows you to continue to grow your skills, get creative and build out campaigns to call your own and work with an amazing team of account managers? Then TechWyse is the agency for you! The TechWyse Account Management team is growing and we are hiring for an Account Manager to join this talented...

  • Digital Account Manager

    3 weeks ago

    Toronto, Canada TechWyse Internet Marketing Full time

    Got a passion for Internet Marketing? Do you want a job that allows you to continue to grow your skills, get creative and build out campaigns to call your own and work with an amazing team of account managers? Then TechWyse is the agency for you!The TechWyse Account Management team is growing and we are hiring for an Account Manager to join this talented...

  • Marketing Manager

    2 days ago

    Toronto, Canada Procom Full time

    Marketing Manager On behalf of our client in the Banking Sector, PROCOM is looking for a Marketing Manager. Marketing Manager - Job DescriptionMain responsibilities, but not limited to, are events sponsorships and strategic partnershipsSupport with executional work and campaign management for all NTC as needed (i.e. request for translations and creatives,...

  • Marketing Manager

    1 day ago

    Toronto, Canada Procom Full time

    Marketing Manager On behalf of our client in the Banking Sector, PROCOM is looking for a Marketing Manager. Marketing Manager - Job DescriptionMain responsibilities, but not limited to, are events sponsorships and strategic partnershipsSupport with executional work and campaign management for all NTC as needed (i.e. request for translations and creatives,...

  • Marketing Manager

    1 day ago

    Toronto, Canada Procom Full time

    Marketing Manager On behalf of our client in the Banking Sector, PROCOM is looking for a Marketing Manager. Marketing Manager - Job DescriptionMain responsibilities, but not limited to, are events sponsorships and strategic partnershipsSupport with executional work and campaign management for all NTC as needed (i.e. request for translations and creatives,...

  • Marketing Manager

    7 days ago

    Toronto, Canada Hypercare Inc. Full time

    **Background** Hypercare is a mobile and web communication and collaboration platform for healthcare professionals to help alleviate time-wasting frustrations that clinicians face on a daily basis. The solution allows for real-time scheduling, on-call management and secure messaging on any device - all designed to help seamlessly improve workflow...

  • Sales Planning Manager

    7 days ago

    Toronto, Canada ENT Marketing Inc. Full time

    Education: College/CEGEP - Experience: 2 years to less than 3 years **Tasks**: - Arrange training for staff - Conduct performance reviews - Plan and control budget and expenditures - Work with the marketing department to understand and communicate marketing messages to the field - Determine strategic planning related to new product lines - Establish...