Data Marketing Analyst

2 months ago

Toronto, Canada TrackDDB Full time

Overview:
At TrackDDB, data is the driving force behind our creative solutions. Our team of talented professionals - from analysts and technologists to strategists and creatives - works together to exceed our clients’ business objectives through the perfect mix of data, strategy and creativity.

What we can offer you:

- A friendly culture deeply rooted in mutual respect for everyone’s time and individual goals
- Opportunity for professional growth, training and industry leadership in our category
- DDB perks, including competitive benefits, referral bonuses and our unique FUEL program to help fund inspiration outside of working hours
- We are currently working in a hybrid work arrangement.

**Responsibilities**:

- Work directly with clients, team members and senior leadership to develop analytics strategy
- Improve profitability and drive revenue through creating effective KPIs and optimization of metrics that affect them
- Guide the development of key processes by supporting, prioritizing, defining, and gathering needs for the cross-functional projects; convert this data into business narratives for areas of development
- Lead analytics on projects of varying sizes and complexity, including report automation, data visualization, tool implementation requirements gathering and documentation, split testing, and ad hoc analysis and data mining
- Ensure the integrity of analytics data by ensuring policies around data governance and working with agency and client teams to provide tools and training
- Drive strategy for customer acquisition and customer conversion by developing models, forecasts, and analyses that are based on previous activity and benchmark data
- Interpret analytical findings and/or recommend an approach and solution(s) that are relative to the strategic objectives of the project, company, and stakeholder needs
- Use advanced analytics techniques on large data sets for the purpose of delivering ad hoc analyses and insights; formulate analytics-enabled solutions in an online advertising environment
- Facilitate and perform consistent and reliable data collection, utilizing primary and secondary research methods; perform analysis for testing, targeting, creative and offers
- Creation of post campaign reporting and work with design teams to build engaging data visualization

Qualifications:

- Curious, self-starter, works independently and within a team environment
- Undergraduate degree in social sciences, business, computer science, mathematics or related quantitative discipline
- 1-3+ years analytical experience: strong presentation skills, flexible, adaptable, resourceful, assertive & proactive, able to simplify and package complex ideas for presentation
- Deep knowledge of digital, social and mobile marketing principles within the context of broader mass communications
- Experience in using analytics to effectively drive digital strategy and business transformation
- Keen ability to work within a team, with experience of project ownership/leadership
- A strategic and analytical in approach to your work; thoughtful, goal-oriented
- Experience with marketing attribution modeling
- Demonstrated experience in requirements gathering and documentation for web analytics implementation including KPI development, tagging and report automation.
- Intermediate level capabilities with SQL
- Intermediate level capabilities with Adobe Analytics and/or Google Analytics
- Familiarity with R and/or Python
- Demonstrated ability to effectively maintain focus while working on multiple complex projects
- Bonus Points for:Experience with Tableau
- Proficiency with statistical analysis (regression models, cluster or factor analysis)

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