Marketing Lead

7 months ago


Blumenort, Canada Penn-co Construction Full time

Are you a savvy marketer with a keen ability to steer an online presence? Can you weave engaging stories into business proposals while maintaining a keen eye for detail? If so, Penn-co Construction has an exciting opportunity for you

As our Marketing and Proposal Lead, you will play a crucial role in amplifying Penn-co Construction's market presence and digital footprint. Your balanced blend of strategic marketing and proposal crafting will enhance brand visibility, secure new business, and position us as a leader in the industry.

**Key Responsibilities**:

- Develop and implement strategic marketing plans to enhance brand recognition, reach new audiences, and generate leads.
- Manage and update our company website, ensuring it accurately represents our brand and services.
- Run our social media presence on LinkedIn, Meta, and other platforms, creating engaging content and regular updates.
- Coordinate YouTube and Meta ads, crafting campaigns that align with our business strategy.
- Craft compelling business proposals, transforming our estimates into persuasive stories that win business.
- Stay up to date with industry trends and competitor activities to refine our marketing and proposal strategies.
- Coordinate internal communications to foster employee engagement and company culture.
- Manage the marketing budget, tracking expenses and assessing return on investment.

**Desired Skills**:

- Demonstrated experience in marketing, social media management, business writing, business development, or a similar field.
- Excellent written and verbal communication skills, with the ability to simplify complex information and persuade an audience.
- Proficiency in Microsoft Office, website management tools, and familiarity with marketing software and platforms.
- Ability to manage multiple projects, meet deadlines, and adapt to shifting priorities.
- Strong attention to detail.
- Knowledge of construction industry trends and terminology is a plus.

**Requirements**:

- A bachelor’s degree or diploma in Marketing, Business, Communications, or a related field is preferred, but equivalent experience will also be considered.
- Proven experience in a similar role, preferably in the construction or related industry.

**Why Penn-co Construction?**

Penn-co is not just a place to work - it's a place to grow, to explore, and to be part of something bigger. As a rapidly expanding construction company, we're looking for passionate individuals to help shape our brand's story and reach. We offer unique opportunities for career development, competitive wages, and a supportive environment. This is a place where ambition thrives, and self-starters can truly shine. Join us and lay down your roots in an environment that promotes growth and exploration in the world of marketing and business proposals.

Ready to amplify your marketing prowess and craft compelling business proposals? We're eager to hear from you

**Benefits**:

- Company events
- Dental care
- Extended health care
- Life insurance
- RRSP match
- Vision care

Schedule:

- Monday to Friday
- Overtime

Work Location: In person



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