Marketing & Communications Specialist

1 week ago

Vancouver, Canada Cathay Pacific Full time

BIM - Brand, Insights & Marketing Communications
- Vancouver, Canada
- Cathay Pacific
- Application Deadline
30 Jun 2024

Company Description

Move Beyond To move people forward in life - We are the people behind Cathay Pacific. We are proud of our Hong Kong heritage but equally proud of the global, diverse workforce that makes us who we are. We are relentlessly driven to create lifetime customer loyalty, value for our shareholders and satisfaction and enrichment for our employees. We are a complex global business, but we are also family. And whether we are in the cockpit or behind a desk, moving cargo, checking our passengers in or ensuring they are safe and comfortable while in the air, we are all one team, focused on delivering one world-class airline operation. Join us and discover just how far you can go

Role Introduction

Key Responsibilities

**Campaign & Agency Management**
- Support the development regional marketing campaigns
- Support the adaptation and execution of global campaigns to suit the local market
- Ensure all campaign / marketing materials are on brand and are kept up to date
- Liaise with external marketing agencies as appropriate to expand customer reach
- Support the effectiveness of local campaigns by checking local language and cultural considerations
- Support the Regional Marketing, PR and Digital Sales teams to implement activities across the markets and where necessary prepare creative briefs to meet local needs

**Partnerships**
- Work with agencies to deliver and execute marketing campaigns as required
- Brief local agencies to deliver campaign concepts through to production, execution and result evaluation as required
- Assist in devising partnerships aligned with global partnerships strategy
- Engage and manage relationships with local airports, tourist boards, partners and sponsors aligned with and in co-ordination with regional team

**Communications**
- Help to build and maintain strong local media relationships, contacts, and database with PR agency
- Arrange and support local media events, familiarisation trips, management interviews and public speaking and engagements as required
- Analyze, track performance, and generate post-campaign reports and recommendations for future campaign optimization
- Manage editorial calendars, media budget planning and syndicate messaging schedules primarily across Facebook and Instagram.

**Social Marketing**
- Design, develop and execute comprehensive social media strategy to align with business goals, and drives brand awareness, relevance and consumer engagement while maximizing ROI
- Oversee social media calendar, development of digital content strategy, creating, executing, promoting, and measuring the success of social marketing activities
- Proactively identify and leverage emerging social media channels and opportunities by developing innovative strategies and approaches
- Coordinate the creation of social media assets and maintain visual brand identity
- Maximize brand and product exposure through integrating elements
- Oversee all social media activities while collaborating with regional and internal teams (sales, brand, operations, PR, etc) to optimize content management on social media, with a focus on brand perception, public opinion management, growing reach and engagement
- Ensure all content is fully optimized across all digital platforms via tagging, linking and rapidly implementing new social media technology
- Create comprehensive action plans for all macro projects to maximize brand and product exposure
- Bridge between organic and paid social marketing activities, optimize the activities across all touchpoints
- Day-to-day management of social media platforms as needed

**General**
- Provide support to gain country and regional port updates into the local marketing
- environment in order to formulate plans to ensure maximum campaign effect
- Leverage databases and partnerships to ensure maximum customer reach
- Support and/or execute regional events, as needed
- Any other reasonable task as required

**Agency Management**
- Assist to prepare marketing briefs for local marketing, communications and social

materials / needs

**E&A**
- Emergency and Accident and Crisis Response responsibilities as required

**Requirements**:
**Academic Qualifications**
- Post-Secondary Diploma / Certificate in a relevant field such as, Marketing or Campaign Management or equivalent combination of education, training, and experience is required

**Knowledge, Skills, Training and Experience**
- Knowledge of, or experience in, the airline industry is a distinct advantage
- Excellent communication and interpersonal skills
- Excellent level of PC literacy in Word, Excel and PowerPoint
- Knowledge in Adobe Photoshop and/or Illustrator is an advantage
- Adaptive to and embraces constant change

**Additional Requirements**
- Must successfully pass all pre-screening clearances, including a background check and pre-employment drug screen up

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