Vice President

2 months ago

Guelph, Canada RR46 Full time

AdFarm, a 35+-year-old Agri-Marketing business whose _**_PURPOSE_** _is _to be a catalyst for the evolution of agriculture. To help agriculture move forward, we are reinforcing the importance of service in how we work and behave—towards our clients, suppliers, connections, and of course, our fellow AdFarmers._
- _
- We all work together to bridge the gap between producer and consumer._
- We specialize in Strategic Planning, Creative Services, Public Relations, Media Planning, Marketing Science, Content Creation and Research. If you want to belong to a team that does that well every day, this company’s a great fit for you._
- Our clients range from crop and crop chemical, nutrition & protection to technology, sustainability, food & animal health. If you have experience working with this type of client - or want that experience - this role will be a great fit._
- You will love it here if you follow these _**_GUIDEPOSTS_**_:_

**_ Are you being agile?_**_ Responding quickly to changes—from the client and in the marketing world. Making actionable decisions. Doing whatever it takes to get it done well—on time and on budget. Developing and following processes that allow for even greater effectiveness._

**_ Are you being smart?_**_ Right from the start. Knowing when to ask, when to act and when to use all of your resources to solve a problem? Investing in yourself to keep up with the ever-evolving world of our clients—and our communications industry._

**_ Are you being helpful?_**_ Pitching in when it counts and doing whatever it takes to do an amazing job for your clients. Having direct and difficult conversations when necessary. Setting clear expectations for you, your supervisor and those you supervise._
- As the regional _**_Vice President_**_, your primary function is to drive company growth, increase market share and create/ enhance brand recognition. Working closely with the new business team and the strategy hub to create a unified approach to the other branches across North America. This individual is AdFarm’s “Industry Relations Champion” and accountable for expanding AdFarm’s external agricultural footprint and influence as a board member, public speaker, and industry thought leader in the agricultural sector. As a senior leader in the organization, this individual will also be involved in supporting national client needs, as needed, developing and mentoring the AdFarm team, and pitching new clients and services._
- You will be accountable to:_
- _External Influence/Footprint_
- _New Business_
- _Growth Strategy & Execution_
- You’ll have success here if you value clear processes and feel qualified to do the following things:_
- _Build and deploy a comprehensive strategic plan to achieve the company’s 5- year growth goals for the Guelph office._
- _Manage and support the business within Eastern Canada and the Guelph office. _
- _Act as a mentor, coach and sponsor for AdFarm professionals_
- _Collaborate effectively and cross-functionally to deeply understand why we do what we do; how we approach our work; and how our work affects improvements in our industry_
- _Serve as a brand ambassador across the industry, supporting and selling AdFarm’s services, reflecting our mission, values and purpose_
- _Act as AdFarm’s key external relations advisor, ensuring strong relations with ag industry associations _
- _Help connect our clients and AdFarm to current issues and industry events by working your network and attending the places where we need to be seen_
- _Help to formulate and implement the strategic plan that guides the direction internally as well as for our client’s business or of a specific area of functional responsibility, such as developing a strategic marketing plans based on an Agricultural outlook._
- _Maintain awareness of both the external and internal competitive landscape, opportunities for expansion, customers, markets, and new industry developments and standards. Be aware of any opportunities the organization can leverage and pursue for its advantage._
- _At times, develop and manage marketing budgets and metrics, lead generation goals and provide detailed and accurate forecasting as needed for our Clients._
- _Manage the revenue and opportunity pipeline, adjusting as necessary to create sustainable growth as well as opportunistic success._
- _Support the Canadian team in Strategic planning as needed within the realm of PR & Comms _
- _Capture evidence of our impact through direct connections with those we serve._
- _In conjunction with the Strategy department develop comprehensive Ag training plans for new hires as well as ongoing training for tenured staff._
- _Monitor customer, market, and competitor activity and provide feedback to the company leadership team and key internal stakeholders._
- _Develop process improvements and cross-department efficiencies to improve the customer experience, scale the business and improve profitability._
- _Be a calm soluti

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