Market Manager

4 weeks ago

Brampton, Canada Canadian National Railway Full time

At CN, everyday brings new and exciting challenges. You can expect an interesting environment where you are part of making sure our business is running optimally and safely―helping keep the economy on track. We provide the kind of paid training and opportunities that long-term careers are built on and we recognize hard workers who strive to make a difference. You will be able to thrive in our close-knit, safety-focused culture working together as ONE TEAM. The careers we offer are meaningful because the work we do matters. Join us

Job Summary

The Manager, Market is responsible for increasing CN’s revenue, volume, and profitability in line with corporate goals, identifying and developing new products and services to position the Company ahead of the competition and increasing market share. The incumbent acts as the market Subject Matter Expert (SME), as well as develops and leads the marketing strategy and its implementation. The position is accountable for the products offered to customers and improve technology to help increase the organization’s portion of customers’ transportation spend. The role oversees contract renewals, pricing, business development, budget setting, and forecasting.

Main Responsibilities

Market and Product Management
- Evaluate, review markets, and develop supply chain models, allowing CN to build compelling products
- Develop market plans aligned with key features and benefits of new products while providing a review of profitability and top-line revenue growth
- Collaborate with Sales to develop marketing material to sell products effectively
- Develop product strategies to measure product performance ensuring stakeholders are adequately informed concerning services and products

Yield Management, Budgeting and Forecasting
- Carry out yield analysis and strategies to improve the Company’s profitability
- Forecast and monitor monthly revenue, volume, and contribution
- Identify variances from contract commitments and analyze revenue impact

Contract Management
- Oversee contract renewals, including Price, Volume, Mix (PVM) analysis, and recommend strategies for renewals in collaboration with Sales
- Develop rates on opportunities to grow revenue, volume, and contribution while understanding train operation and capacity, port capacity, and cost of these services
- Perform monthly reviews of same-store price to ensure expected negotiated price variance
- Publish rates when new products and opportunities are negotiated
- Update Optional Services’ tariffs in line with the market

Data Analytics, Automation and Business Intelligence
- Identify opportunities within data analytics to incorporate new Business Intelligence (BI) tools, including Power BI, Tableau, Systems Applications and Products (SAP) Business Objects
- Identify automation opportunities within forecasting techniques and contract analysis
- Collaborate with Information and Technology (I&T) to review technology toolkit for opportunities that can remove manual effort from the current scope of marketing functions
- Design and develop reporting solutions to drive business decisions efficiently
- Automate and systematize Key Performance Indicators (KPI) reporting

Working Conditions

The role has standard working conditions in an office environment with a regular workweek from Monday to Friday. The incumbent must be available to work overtime and weekends when necessary. Due to the nature of the role, the incumbent must be able to meet tight deadlines, handle pressure, and stress. The role requires mínimal travel (15%) in North America.

**Requirements**:
Experience

Marketing or Business Analytics
- Between 5 to 7 years of experience in marketing or business analytics
- Experience in supply chain, international transportation, ocean carrier, freight forwarding, or railway industry
- Experience in forecasting and creating KPIs
- Experience in costing, yield management, and profitability
- Experience in developing markets or business strategies
- Experience in writing Structured Query Language (SQL) queries, Extract, Transform, and Load (ETL) process
- Experience in working with large datasets in cloud and on-premise databases such as IBM DB2, IBM PDA, Oracle, Azure, and Snowflake
- Experience with dashboarding and reporting platforms, including Tableau, Power BI, and SAP Business Objects
- Experience with statistical analysis tools and languages, which include Python, R, Databricks, and SAS*
- Experience in mapping business processes, drafting business requirements, and creating test cases*

Education/Certification/Designation
- Bachelor’s Degree in Business, Economics,, Supply Chain Management, Finance or a related field
- Data Analytics Certification*
- Any designation for these above would be considered as an asset

Competencies
- Demonstrates agility and drives change
- Delegates and empowers others to create accountability
- Applies critical thinking
- Knows the business and stays current on industry need

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