Digital Vip Marketing Manager, Icasino

3 weeks ago

Toronto, Canada OLG Full time

Digital VIP Marketing Manager, iCasino

GAME ON - OLG needs you

We’ve said GAME ON, and we mean it - OLG is rapidly transforming its organization to better serve Ontarians by delivering great gaming experiences through our digital, retail lottery, and land-based casino channels. In our fiscal 2019-20 year alone, OLG delivered over $2.3 billion in net profit to the Province of Ontario. OLG is now expanding our horizons even further, with a new strategic direction, to become a world class gaming entertainment leader with a globally admired digital platform.

We are ready to take this game to the next level and need a passionate Digital VIP Marketing Manager, iCasino to support the development of the product vision and strategy with a focus on the growth of our portfolio via driving incremental registrations or extracting incremental value out of our existing players in alignment with the business strategy. In support of the defined Product Owner, the Digital VIP Marketing Manager, iCasino is the key SME when it comes to all things related to marketing which includes offer, channel, segment and experiential events strategy through to execution in support of the defined marketing goals within the product/lab. Through an agile team-based methodology, the role will be accountable for identification, evaluation, recommendation, and implementation of marketing initiatives that will increase loyalty, revenue, and profitability and drive excellent customer experiences.

YOUR ROLE IN THE GAME

Reporting to the Sr Marketing Manager, you will be empowered to:

- Support and manage Marketing strategies, tactics, campaigns, and events associated with the effective promotion of consumer-facing online gaming services across all available distribution channels (including but not limited to online advertising, search engine optimization/search engine marketing, social media, owned site assets, CRM, experiential, promotions, public relations).
- Lead campaigns and events through planning, concept development, execution, optimization, and post analysis to ensure alignment with defined product / lab strategies and priorities
- Execute campaigns and events through player and promotional systems to ensure successful delivery of promotion / campaign objectives
- Lead development of creative to support key tactics via in house and/or external agency/agencies, while maintaining consistency across assets & brand strategy to ensure strong brand support.
- Work with Analytics team to develop or improve segmented customer strategies to retain and extract additional value from existing customers.
- Support the Product Owner in the preparation of forecasts and marketing budgets including the monitoring of expenditures vs budget.
- Monitor KPIs, verify against market trends, and suggest pivots to marketing tactics.

WHAT YOU NEED TO PLAY
- Education: _Bachelor’s degree or equivalent (3-5 years) work experience.
- Primary Knowledge In: _Deep knowledge of marketing and experiential event strategies, tactics, and channel opportunities for relevant domains/products. Solid knowledge of industry trends, user demands, and pain points to be able to develop marketing strategy. Comfortable with technology/IT to be able to leverage tools to drive new promotional opportunities.
- Critical Skills:_ Strong communication skills with ability to communicate complex messages and trade-offs to tell a compelling story. Demonstrated ability to operate in a multi-disciplined environment including technology, new product development, product design, promotion, merchandising, advertising, public relations, and market research. Strong project manager and problem solver with ability to find solutions to drive progress, often with a high level of ambiguity. Proven ability to manage agency partners though planning and on-site execution of event experiences.
- Strategic Thinker_: strong strategic and critical thinker with ability to delve into unique challenges and find creative solutions
- Collaboration & Fun_: inclusive and collaborative work style while creating fun and excitement in our work
- Integrity and Trust_: do what's right and operate with transparency and openness
- Cross-Functional Relationships: _The role works in close collaboration with Product/Lab teams across the Digital business unit to share marketing goals and strategies and leverage knowledge and skills across teams. The role collaborates with Marketing Content Communication in the development of agency briefs and throughout the creative process. Work with necessary stakeholders from across the business to ensure alignment on marketing campaigns / plans and events with legal, compliance, contact center, finance, and technology. Manage and engage a wide array of vendors to accomplish marketing and product objectives (i.e., Experiential Companies, sponsorship and partnerships, game suppliers, Printers, Advertising and Media Agencies, Prize Fulfilment and Promotional Agencies).

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