Content Writer

2 weeks ago

Vancouver, Canada CEFA Early Learning Full time

**About the company**:
**CEFA Early Learning** is a renowned private school for children aged one to five, offering full-day early childhood education and junior kindergarten programs that go beyond typical childcare services. With +40 locations across Canada, CEFA is dedicated to developing children intellectually, socially, and physically based on the latest research in child and brain development. As the only **Early Childhood Education franchise** in Canada for this age group, CEFA supports franchise partners in establishing schools that provide exceptional education and nurturing environments.

**Role Overview**:
We are seeking a **Content Writer & Brand Specialist** with **proven experience in the education sector** to be the voice of CEFA. In this role, you will create compelling, high-quality content that reinforces and communicates CEFA's position as the gold standard in early childhood education and franchise innovation. The focus is on **content writing**—crafting engaging narratives and educational resources that resonate with parents, educators, and franchise partners. Your work will drive brand awareness and engagement through storytelling, innovative campaigns, and strategic messaging.

**Key Responsibilities**:
**Content Creation & Storytelling**:

- **Primary Focus on Content Writing**: Develop a wide range of written content, including website copy, blog posts, social media updates, video scripts, and educational materials that reflect CEFA's brand voice and philosophy.
- **Education-Focused Content**: Produce content specifically tailored to the early childhood education sector, translating complex educational concepts into engaging and accessible language for parents, educators, and franchisees.
- **Brand Storytelling**: Craft compelling narratives that communicate CEFA’s unique approach to early childhood education and its impact. Your writing should resonate with the emotional journey of parents and the entrepreneurial spirit of franchisees.
- **Content Calendar Management**: Create and maintain a content calendar, ensuring the consistent production and distribution of high-quality, relevant content aligned with CEFA's marketing strategy.

**Brand Identity & Messaging**:

- **Consistent Messaging**: Develop and implement messaging that clearly reinforces CEFA as the "Ivy League" of early childhood education. Your writing will communicate CEFA's brand identity as a symbol of premium education, combining vibrant and playful elements with sophisticated narratives.
- **Educational Resource Development**: Create authoritative and inspirational content that serves as a resource hub for parents and a guide for franchisees, highlighting the science and impact of early childhood development.

**Content Campaigns & PR**:

- **Brand Awareness Campaigns**: Write content for multi-channel campaigns, including social media, blogs, and website copy, that positions CEFA as a thought leader and a leading entity in the early childhood education segment. Develop campaigns and community-driven storytelling to build a loyal following and enhance CEFA's reputation as the premier choice in early learning.
- **Public Relations Support**: Develop written materials for strategic PR efforts, such as thought leadership articles, press releases, reports, and expert panel contributions, positioning CEFA as a recognized voice in educational innovation.

**Performance & Insights**:

- **Content Performance Analysis**: Monitor the performance of written content, using data insights to drive continuous improvement. Make data-driven recommendations to enhance engagement and brand presence.
- **SEO Optimization**: Implement SEO best practices in all written content to increase organic traffic and visibility for CEFA's digital platforms.

**Qualifications**:

- **Experience in the Education Sector**: Minimum of 3-5 years of experience in content writing, with a proven track record in the education sector, particularly early childhood education or related fields.
- **Strong Writing Skills**: Exceptional writing and editing skills, with the ability to create engaging and persuasive content for various audiences and platforms.
- **Brand Storytelling Expertise**: Proven experience in crafting brand narratives and messaging that resonate with target audiences in the education industry.
- **SEO Knowledge**: Understanding of SEO principles and the ability to optimize content for search engines.
- **Strategic Thinker**: Ability to align content creation with CEFA's overall branding and marketing strategies.
- **Creative & Collaborative**: A creative thinker with strong collaboration skills to work effectively with marketing, design, and educational teams.

**How to Apply**:
Please submit your resume, cover letter, portfolio and writing samples that demonstrate your expertise in content writing for the education sector.

**Other**:
Hybrid (3 days in the office/2 days remote)
Must be fluent in both written and verbal English
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