Lead Generation: Sales and Marketing Coordinator
3 weeks ago
**About Us**
We are a leader in outsourced HR and Employment Law services offering clients customized approaches that help entrepreneurs and business owners thrive and scale their organization. With over 17 years of experience, we’ve been around the block a few times, thriving for almost two decades in an industry defined by constant change. Put simply, we know what we’re doing
We are a team of consultants, advisors, business professionals, lawyers, and next-gen leaders, inspired by a passion for the work we do. We’re here to work, learn, laugh, and make an impact. We take our work very seriously, but ourselves, not as much.
**What Drives Us?**
Striving for excellence is at the heart of everything we do. We’ve created a work culture that embraces an entrepreneurial mind-set and encourages our employees to grow beyond their potential. We are a collaborative group, finding fresh perspectives and creative solutions by teaming up and tackling challenges head on.
We’re passionate people and that shines through in everything we do at work or at play —determined marathoners, amateur chefs, yoga gurus, animal advocates - we are all in
**What you’ll be doing**:
**Lead Generation Management**
- Identify strong potential leads using tools like Salesforce, LinkedIn, ZoomInfo, Mailchimp, and others, you will generate lead lists and develop customized strategies to target leads based on role, industry, and persona to grow our sales pipeline
- Conduct cold-calling, social media reach-outs, and other activities as needed - whatever it takes to connect with your leads
- Maintain well-organized, up-to-date, and accurate sales information and activity reports in Salesforce as well as the ability to qualify and score leads
- Assist in developing sales scripts, sales decks, business proposals, feature sheets, value proposition messaging, presentations, tips on handling sales objections and other documentation to help convey the business value of our service offerings
- Outreach with organizations, trade shows associations, local groups, etc. where you are actively involved in relevant events to build relationships, keep current with trends, and uncover opportunities that lead to sales prospects
**Marketing**
- Work with marketing to develop tailored landing pages and website content as needed
- Liaise with our marketing partner and sales team to ensure that our marketing strategy is being executed in an effective and timely manner
- Collect data from target demographics and analyze market trends to improve marketing efforts
- Conduct a variety of administrative functions related to supporting sales and marketing programs including sourcing new contact details from various data sources and managing contacts in Salesforce to ensure campaign lead lists are updated and discrepancies reconciled
- Prioritize social media engagement and following of relevant accounts
- Oversee e-newsletter database organization
- Coordinate access to SMEs as required
**Requirements**:
- An undergraduate degree or diploma required and/or related work experience
- Minimum of 2 years’ experience in B2B lead generation, inside sales, project coordination and/or marketing
- Ability to manage multiple tasks and sales opportunities at different stages
- Knowledge of social media platforms, website tech and online marketing tools (Salesforce, LinkedIn, MailChimp) to increase engagement is a must
- Professional Services experience would be an asset.
**What you will need to succeed**:
- Passion for our business and vision of making a difference
- Be an ‘initiative-taker”, a fast learner, detail oriented, and conscientious with a drive to “win”
- A clear, concise, and professional communicator with the ability to present information, knowledge, and content clearly.
- Active listening skills with the ability to provide well thought-out opinions and influence others
- Assures the prioritization and completion of tasks to meet all sales objectives
- Proven experience of building and developing client relationships
- Strong organizational and time-management skills with the ability to work independently and remotely
- Innovation and problem-solving skills which include the ability to propose solutions for clients
**Benefits**
What We Offer:
- A lucrative compensation package dependent on experience
- Base + commissions + bonus
- Flexible environment; a hybrid work model
- Early Friday afternoons before every long weekend and summer hours
- Rewards and recognition awards every quarter
- Team building and community volunteering events
- Career growth, development, and continuous learning opportunities
- Fun and outgoing professional environment that really cares and values its employees
- Eligibility to participate in company benefits program and RRSP matching
We are proud to be in compliance with the Accessibility for Ontarians with Disabilities Act (AODA), 2005 and the Integrated Accessibility Standards Regulation. We are ha
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