Marketing Associate

2 weeks ago

Orleans, Canada Heart To Home Meals Full time

_**Company Overview**_

apetito is a renowned global leader in providing nutritious and delicious meals to hospitals, care homes, and Meals on Wheels services across Canada, Germany, the UK, France, and the Netherlands. We are also the parent company of Heart to Home Meals, Canada’s leading private home meal delivery service for seniors, with 17 franchise partners across Canada and excellent year over year sales growth. Through our expertise in developing delicious meals with a focus on nutrition and special dietary needs, we aim to make a real difference to the lives of seniors and vulnerable people in Canada.
- **Marketing Associate - Heart to Home Meals**_

**Key Responsibilities**:

- **Marketing Collateral Development**: Support the creation of impactful marketing materials, including advertisements, leaflets, and mailers, ensuring brand consistency and appeal.
- **Media and Advertising**: Collaborate closely with the Marketing Manager to execute effective print & TV media strategies, including ad creation, KPI analysis and rate negotiation.
- **Data Analysis and Reporting**: Utilize tools like analytics tools to generate insightful reports, aiding in strategic decision-making.
- **Franchisee Support**: Build strong relationships with franchisees, offering marketing guidance and collaborating on local marketing initiatives. Manage franchise intranet content and marketing resources.
- **Project Management**: Support the marketing manger with marketing campaign creation & execution, including budget management and forecasting.
- **Administrative Support**: Handle the organization of marketing-related invoices and purchase orders.

**Qualifications**:

- Bachelor’s degree in marketing or a related field, or equivalent experience.
- Strong knowledge of social media platforms and best practices.
- Proficiency in graphic design software like Canva.
- Excellent communication, organizational, and multitasking skills.
- Familiarity with Google Analytics and data reporting tools.
- **Desirable**:_
- Knowledge of media buying and working with creative teams
- Bilingual (EN/FR)

**Characteristics**:

- Entrepreneurial spirit, innovative thinker, and a 'can-do' attitude.
- Passion for brand building and a willingness to challenge the status quo.

**Benefits**:

- Dental care
- Extended health care
- On-site parking

Schedule:

- Monday to Friday

**Education**:

- Bachelor's Degree (preferred)

**Experience**:

- Marketing: 1 year (preferred)

Ability to Commute:

- Orléans, ON K4A 3N3 (required)

Ability to Relocate:

- Orléans, ON K4A 3N3: Relocate before starting work (required)

Work Location: Hybrid remote in Orléans, ON K4A 3N3

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