Digital Advertising Manager

3 weeks ago

Toronto, Canada Moncel Full time

**About Moncel**

Moncel is one of the fastest growing companies in the online education space. With 7 international brands and operations in Canada, Australia, and the United States, we are an exciting blend of the technology and learning sectors. Our company is made up of a rapidly growing team of talented professionals, focused on delivering the highest standard of online training to the food and hospitality sectors worldwide.Over the last decade, our start-up has grown from a small team of two in Brisbane, Australia to a global group determined to improve the way online education is performed.In addition to our business goals in commercial training & education services, we are proud of our commitments to charitable activities. Moncel regularly engages with and donates to organizations that support the community in the area of public health, as well as helping feed tens of thousands of people each year.

**About the Role**

The Digital Advertising Manager at Moncel is a key role within the Marketing team, entrusted with leading and optimizing the company's digital advertising efforts across international markets. This position demands a strategic thinker with an eye for detail and a strong analytical foundation, capable of steering Moncel's digital ad campaigns through the evolving landscapes of PPC, paid social, remarketing, and display advertising.

**What You'll Be Doing**
- Developing and executing digital advertising campaigns across platforms such as Google Ads, Bing Ads, Facebook, LinkedIn, and more.
- Conducting keyword research and managing keywords to optimize search engine marketing (SEM) campaigns.
- Allocating and managing the digital advertising budget across campaigns and platforms.
- Monitoring, analyzing, and reporting on the performance of digital advertising campaigns.
- Implementing A/B testing and optimizing campaign elements to improve conversion rates.
- Making real-time adjustments to campaigns based on performance data and emerging trends.
- Collaborating closely with cross-functional team members to ensure cohesive campaign execution.
- Staying updated with industry trends and integrating innovative tools and practices into digital advertising efforts.
- Collaborating with the content team to align advertising content with brand messaging and audience needs.
- Ensuring compliance with digital advertising regulations and brand guidelines.

**What You Have**
- Advanced proficiency in digital advertising platforms such as Google Ads and Facebook Business Manager.
- Excellent data analysis and reporting skills using tools such as Google Analytics and SEMrush.
- Proficiency in Google Sheets or Excel for data modelling and strategic planning.
- Expertise in optimizing landing pages connected to paid advertising campaigns.
- Experience with A/B testing tools and conversion rate optimization (CRO) techniques.
- Understanding of search engine optimization (SEO) and its integration with digital advertising.
- Knowledge of compliance requirements for digital advertising, including data privacy laws.
- Experience with project management software for campaign organization and tracking.
- Familiarity with customer relationship management (CRM) software.

**Your Qualifications**
- Bachelor's degree in Marketing, Business, Communications, or related field (or extensive industry experience in digital marketing and advertising).
- Certifications in Google Ads, Facebook Blueprint, and other relevant advertising platforms (or demonstrated experience).
- Experience with analytics and reporting tools such as Google Analytics and SEMrush.
- Knowledge of SEO principles and integration with digital advertising strategies.
- Project management skills and proficiency with project management tools.
- Up-to-date knowledge of the latest digital marketing trends and technologies.
- Excellent attention to detail and analytical mindset.
- Strategic thinking and ability to conceptualize and implement comprehensive digital advertising strategies.
- Ownership and conscientiousness in managing projects and campaigns.
- Effective communication and problem-solving abilities.
- Adaptability, time management, and learning agility.

**What We Offer**
- Opportunity to work with a rapidly growing company in the online education sector.
- Chance to make a tangible impact on Moncel's growth and success.
- Competitive salary and benefits package.
- Collaborative and dynamic work environment within a high performing team.
- Growth and development opportunities.
- Recognition and rewards for your contributions.
- Opportunity to contribute to charitable activities.

**Interview Process**

**Please Note**

We are an equal opportunity employer. All applicants must be authorized to work in Canada. Any applicants not meeting this criteria will not be considered eligible for the position.

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