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Digital Specialist

4 months ago

Montréal, Canada Victoria Park Medispa Full time

_English below_

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Spécialiste Numérique*
Victoria Park offre le meilleur des services médispa à partir de nos 19 emplacements à travers le Canada. Chacune de nos cliniques est dirigée par des chirurgiens-plasticiens et/ou des dermatologues, où nous offrons les derniers technologies, pratiques et produits de classe mondiale. Nos équipes sont composées de médecins et de techniciens compétents, qualifiés et compatissants. Nous offrons un service à la clientèle sans égal dans un environnement serein, à la pointe de la technologie et sécuritaire. Nous sommes fiers d’avoir été nommés meilleur médispa au Canada et d’avoir remporté le prix du Choix des consommateurs décerné par les Prix canadiens du spa & du bien-être.

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À propos du poste: *
Vous êtes passionné par tout ce qui touche au marketing numérique et aux médias à la performance ? Vous souhaitez contribuer de manière déterminante au développement, à l’exécution et au suivi des campagnes numériques ? Vous vous épanouissez dans un environnement de test, d’apprentissage et de partage ? Vous êtes un joueur d’équipe passionné qui ne craint pas de poser des questions pour aider l’équipe à résoudre des problèmes ? Êtes-vous doué pour tout ce qui concerne le référencement ? Si oui, le poste de spécialiste numérique au médispa Victoria Park pourrait être pour vous

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Ce que vous ferez: *
Sous la direction de la gestionnaire principale de marketing numérique et de commerce électronique, le spécialiste numérique jouera un rôle essentiel dans le développement, l’exécution et le compte rendu des activités de marketing numérique, ainsi que dans la gestion du contenu, la maintenance du site Web, la réalisation d’audits de référencement et la mise en œuvre des meilleures pratiques.

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Responsabilités: *
- Aider à créer et à exécuter des campagnes de marketing numérique sur Facebook & Instagram vis ads manager.
- Aider à la création de campagnes média à la performance avec l’aide d’une agence sur Google Adwords.
- Mettre à jour le site Web sur une base régulière, c’est-à-dire les bannières Web, les articles de blog, le contenu des pages Web, les photos avant et après, etc.
- Créer du contenu stratégique axé sur le référencement pour le site Web, notamment de nouvelles pages, des articles de blog, etc.
- Développer des bilans de campagne, des tableaux de bord et d’autres rapports automatisés liés aux performances du marketing numérique.
- Effectuer des audits SEO périodiques et aider à la mise en œuvre de la stratégie SEO locale.
- Aider au commerce électronique et à la gestion du contenu si nécessaire.

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Exigences: *
- 1 à 3 ans d’expérience dans un poste similaire
- Diplôme universitaire (marketing ou marketing numérique), ou expérience équivalente
- Connaissance du fonctionnement de WordPress
- Connaissance approfondie des meilleures pratiques en matière de référencement, c’est-à-dire savoir comment effectuer un audit et optimiser un site Web pour le référencement.
- Expérience dans l’exécution de campagnes de marketing numérique
- Maîtrise de la suite Google : Adwords, Analytics, Search Console, Business Manager, Tag Manager, etc.
- Expérience de travail avec Business Ads Manager (Facebook & Instagram)
- Maîtrise de la suite Microsoft Office (Microsoft Excel, Outlook et Word)
- Bilingue (français et anglais) à l’oral et à l’écrit.
- Connaissance de Shopify e-commerce un plus
- Capacité de codage Web considérée comme un atout
- Organisé, respectueux des délais et ayant l’esprit d’équipe.

Les avantages comprennent une assurance collective, une assurance maladie et dentaire complémentaire, des remises sur les produits et services de Victoria Park Medispa, un plan d’épargne retraite volontaire (VRSP) et des possibilités de participer à la formation et au développement.

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Digital Specialist*
Victoria Park offers the best in Medispa services from our 19 locations across Canada. All our clinics are led by plastic surgeons and/or dermatologists, where we provide the latest in technology, practices, and products. Our teams are comprised of knowledgeable, skilled, and compassionate doctors and technicians. We provide unparalleled customer service in a serene, state-of-the-art, and safe environment. We are proud to be named the Top Medispa in Canada and winner of the Consumer Choice Award from the Canadian Spa and Wellness Awards.

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About the Position: *
Are you passionate about all things digital marketing and performance media? Are you looking to be a key contributor to the development, execution, and reporting of digital campaigns? Do you thrive in a test, learn, and share environment? Are you a passionate team player who isn’t afraid to ask questions to help the team solve problems? Are you gifted in all things SEO? If yes, the **Digital Specialist **opportun