Aperol Brand Merchandiser

4 months ago

Montréal, Canada XMC Sponsorship and Experiential Marketing Full time

ROLE: APEROL SUMMER AMBASSADOR

**CLIENT BACKGROUND**

A leading global player in the luxury spirits industry with a portfolio of over 50 premium and super premium brands. Through innovation, development and acquisitions, our client continues to create a story with consumers by capturing the spirit of “toasting life together”.

It starts by setting the bar high and developing brands through the inspiration and creativity of our people. Not only do our brands create a captivating, unique experience but so do the people behind the brands. This is a company where leaders are created, and our people and brands are our passion.

**ABOUT THE ROLE**

Campari is one of the hottest Spirits brands in Canada. This summer, we are bringing the Aperol Spritz to the masses - and we need your help The Aperol Summer Brand Ambassador will be instrumental in driving excitement for the brand through a mix of both consumer and customer activities. The ambassador will be the face of Aperol in-market over the summer months - helping to delight consumers and deliver memorable Aperol experiences.

**RESPONSIBILITIES**

Be the face of the brand (Aperol) and source of brand knowledge within local market.

Drive awareness and affinity for Aperol and the Aperol Spritz through various consumer-facing activations.

Ensure strong in-market visibility for Aperol through the merchandising of various visibility tools.

Educate both consumers and customers on Aperol and the perfect pour Aperol Spritz.

Efficient management of both time and budget.

Utilize social media channels to promote Aperol and create content to actively engage consumers and trade.

Consumer-facing activities include, but are not limited to:

- Samplings at bars and restaurants
- In-store tastings through the Retail channel
- Event support
- Guerilla-style executions in strategic selected locations

Customer-facing activities include, but are not limited to:

- Staff training sessions
- Delivery of POS and tools
- Merchandising of visibility tools

Ability to manage multiple tasks and budgets

Excellent communication and organizational skills

Self-motivated with the ability to work both independently and in a team environment.

Professional in appearance and demeanor - must embody the brand.

Acts responsibly, at all times, concerning the consumption of any and all of Campari’s portfolio of products and any and all forms of alcoholic beverages and controlled substances.

Other duties as assigned

**SKILL REQUIREMENTS**

**Functional**

Brand Passion - brings the brand essence to life and creates genuine advocacy.

Communication - expresses self in a clear, succinct, and compelling manner in both individual and group settings.

Consumer/Customer Commitment - Knowing, understanding, and delighting internal and external customers/consumers.

Influencing - demonstrates an ability to persuade, convince others to follow a course of action.

Calendar Management - Ability to manage own time and prioritize tasks effectively and independently.

Budget Management - Capable of managing and tracking to a specified budget.

Must be a person of high integrity and commitment, with a strong work ethic

**Technical**

Working knowledge Microsoft Office Suite (Excel, PowerPoint, Word)

Must have valid G Driver’s License and clean drivers abstract

Wednesday to Sunday schedule
- Must be available to work weekends

Self-starter, passionate and full of energy

Bonus
- Fluent in Italian

**Education / Professional Qualifications**

University/College enrollment preferred

**KEY RELATIONSHIPS**

**Internal**:
CCM, Marketing, Sales, and Finance departments

**External**:
Consumers

On Premise Customers

Off Premise Customers

Agency partners

**EXPERIENCE REQUIRED**

Previous experience working with Consumer-Packaged Goods/Alcoholic Beverage Industry preferred.

Must have valid driver’s license and ability to travel and work evenings and weekends as needed.

This is a 4 month full time contract.

HISTORIQUE DU CLIENT

Un acteur mondial de premier plan dans l'industrie des spiritueux de luxe avec un portefeuille de plus de 50 marques haut de gamme et super haut de gamme. Grâce à l'innovation, au développement et aux acquisitions, notre client continue à créer une histoire avec les consommateurs en capturant l'esprit de "trinquer à la vie ensemble".

Cela commence par placer la barre haut et développer des marques grâce à l'inspiration et à la créativité de nos collaborateurs. Non seulement nos marques créent une expérience captivante et unique, mais les personnes qui se cachent derrière elles le font également. C'est une entreprise où les leaders sont créés, et où nos collaborateurs et nos marques sont notre passion.

À PROPOS DU ROLE

Aperol est l'une des marques de spiritueux les plus populaires au Canada. Cet été, nous faisons découvrir l'Aperol Spritz au plus grand nombre - et nous avons besoin de votre aide L'ambassadeur de la marque Aperol pour l'été

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