Content Creator

3 months ago

Ottawa, Canada University of Ottawa Full time

**Job Type**:
Employee

**Duration in Months** **(for fixed-term jobs):
11

**Job Family**:
Digital Marketing

**# of Open Positions**:
1

**Faculty/Service - Department**:
Content Strategic Research

**Campus**:
Main Campus

**Union Affiliation**:
SSUO

**Date Posted**:
September 19, 2024

**Closing Date**:
September 30, 2024
**Note**: Applications will be accepted until 11:59 PM on the day prior to the Posting End Date above

**Hours per week**:
35

**Salary Grade**:
SSUO Grade 10

**Salary Range**:
$77,637.00 - $98,070.00

The Office of the Vice-President, Research and Innovation sets the strategic direction and oversees the administration of the University of Ottawa’s research enterprise, including funding, equipment and facilities, international collaborations, partnerships and business development.

**Position purpose**:
At ease in a “mobile first” and a social media-driven operating environment, the Content Creator is an entrepreneurial branded content specialist who conceives, creates and develops relevant, persuasive, shareable and interactive content for distribution through the Office of the Vice President, Research and Innovation (OVPRI)’s owned channels (digital and traditional) and externally through Omni-channel platforms. The primary role of the Content Creator is to curate, create and disseminate branded content to:

- Amplify research and innovation break-through discoveries across all media formats including video, social media, web, online/print publications and other current, and emerging digital platforms.
- Foster positive and measurable digital interactions with uOttawa’s OVPRI and central communications and the sharing of uOttawa branded content.
- Raise awareness of uOttawa’s research and innovation
- Enhance its reputation and image among not only the research community but also among broader audiences

The Content Creator drives the planning and timely dissemination of OVPRI branded content (primarily digital) across internal and external platforms, monitors its performance and analyzes metrics on an ongoing basis with the aim of continuous improvement. At the University of Ottawa, Branded content blurs conventional distinctions between advertising and editorial content and is created and distributed by the University to help connect with the hearts and minds of our audiences - with the clear goal of fostering engagement and interaction with the university.

**What you will bring**:

- Undergraduate degree in communications, marketing or digital communications/marketing or an acceptable equivalent combination of education and experience
- Minimum 4 years’ experience in creating branded content primarily for digital. Some experience with producing branded content for print would be considered an asset
- Strong knowledge of content creation process; ability to conceive and create common, effective content that can be published and succeed in an Omni-channel environment.
- In depth knowledge of Google analytics and other digital measurement tools, social media tools in particular, and the ability to analyze the data to improve performance of content
- Proven success in creating professional branded content that is compelling, persuasive, on-brand and capable of engaging a broad range of audiences and fostering positive interaction
- Excellent understanding of best practices and principles of branded content marketing, digital advertising, social media, Search Engine Optimization (SEO), Search Engine Marketing (SEM), video and photography composition and production, copywriting and marketing in general
- Highly developed story-telling skills and the ability to translate complex ideas into clear, compelling and engaging content
- Strong organizational, planning and analytical skills, excellent interpersonal skills and the ability to work on several projects at once and manage tight deadlines
- Demonstrated ability to work as part of a team, and to interact with creative professionals within a fast-paced environment
- Sound judgment, initiative, creativity, imagination, flexibility, tact and diplomacy
- High standards for accuracy, responsiveness, integrity and discretion
- Omni-channel and social media-savvy with solid technology experience with CMS, HTML editing, software (e.g. WordPress, Drupal), video and image editing software (e.g. Photoshop, Final Cut Pro, Adobe Premiere, etc.)
- Strong verbal and written communication skills in both official languages (French and English)
- Ability to work flexible hours including evenings and weekends
- This position may be eligible for a telework arrangement. Learn more about our telework guidelines Click here

LI-Hybrid

**Key Competencies at uOttawa**:
Here are the required competencies for all or our employees at uOttawa:
**Planning**:Organize in time a series of actions or events in order to realize an objective or a project. Plan and organize own work and priorities in regular daily activities.
**Initiative**:Demonstrate cr

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