Website Localization and Digital Content Specialist

7 months ago

Ontario, Canada CENTRIC SOFTWARE INC Full time

**This is a remote role and can be located in Canada or the United States.**

We are seeking a highly motivated and technically proficient **Website Localization and Digital Content Specialist - APAC** to join our dynamic website team. In this role, you will be the driving force behind ensuring that our online presence in APAC geo-locales is not just localized but also culturally resonant, engaging, and optimized for search engine visibility. Working closely with field marketing localization content experts, you will be the digital lead responsible for turning localized content into a compelling and effective web presence that drives lead generation.

If you're passionate about creating culturally resonant online experiences, have experience with CMS tools, and possess the technical skills to back it up, along with a track record of optimizing digital content for excellent UX and SEO, we invite you to join our team and collaborate leading the charge in making our web presence truly global.

**Key Responsibilities**:
**Local Collaboration**: Collaborate closely with field marketing localization content experts as the technical counterpart. Provide the digital expertise required to deploy locally nuanced online content and websites effectively.

**Geo-Locale Leadership**: Digitally lead the charge in the APAC geo-locale, ensuring that the online presence authentically represents the corporate and local positioning that resonates with the target audience.

**SEO Mastery**: Implement and oversee technical SEO strategies to enhance search engine visibility. Coordinate with external agencies to optimize SEO performance and adapt strategies for the specific geo-locale.

**Design Synergy**: Work alongside the webmaster to guarantee a seamless alignment between the user experience and design elements with the localized content to create an engaging and locally relevant web presence.

**Digital Content Strategy Facilitation**: Develop and maintain digital content strategies and templates (both on and off the CMS) that empower field marketing localization content teams to create content following best practices while adhering to WCAG standards.

**MarTech Expertise**: Serve as the content administrator for Marketing Technology tools, ensuring their technical setup for success. Empower field marketing localization content teams to utilize these tools for data-driven decision-making. These include heat mapping, SERP analysis, SEO monitoring, intent monitoring and other analytics MarTech tools.

**Qualifications and Requirements**:

- Post-secondary certification in digital marketing, or equivalent work experience.
- Proven experience in website localization, SEO, and digital content management, including hands-on experience with Content Management System (CMS) tools.
- Technical proficiency in SEO tools, web analytics, and MarTech platforms.
- Strong project management and communication skills.
- Ability to work collaboratively and adapt to changing project requirements.
- A deep understanding of cultural nuances and preferences in APAC geo-locales.
- Proven experience in localizing digital content to achieve a high level of user experience (UX) and SEO optimization.
- Strong working experience in B2B SaaS is required.
- Knowledge of accessibility standards and best practices, including WCAG.
- Exceptional attention to detail and organizational skills. Proven ability to work 100% remote effectively and productively.

**Compensation Model**: This position offers a competitive compensation package, including a base salary and a performance-based bonus structure. Your efforts in enhancing lead generation through website localization and digital content optimization, including SEO metrics, will be a key factor in determining your performance-based bonus.

Centric Software provides equal employment opportunities to all qualified applicants without regard to race, sex, sexual orientation, gender identity, national origin, color, age, religion, protected veteran or disability status or genetic information.

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