Social Media Manager
7 months ago
**About us**:
Fitzgerald Motors Inc. has been operating in Kitchener since 1992 and is looking for a youth placement (18-30 years of age) to fill our current role of Social Media Manager. Students/recent graduate are welcome to apply.
The Social Media Manager will play a crucial role in developing and executing our social media strategy. As a key member of our marketing team, you will be responsible for creating engaging content, managing social media channels, analyzing performance metrics, and staying up-to-date with industry trends. This is an exciting opportunity for someone who is passionate about digital marketing and has a creative mindset.
**Responsibilities**:
- Develop and implement a comprehensive social media strategy to align with business goals.
- Create, curate, and schedule engaging content for various social media platforms, including Facebook, Instagram, Twitter, and more.
- Create captivating video content, including shooting, editing, and posting videos that showcase our inventory, special promotions, and customer testimonials.
- Design eye-catching posters and advertisement content to be used in social media campaigns and promotions.
- Monitor and respond to comments, messages, and inquiries on our social media channels to engage with customers and build relationships.
- Utilize social media advertising and paid promotion to reach a wider audience and generate leads.
- Stay up-to-date with industry trends, social media best practices, and the latest automotive news.
- Analyze and report on the performance of social media campaigns using analytics tools and adjust strategies accordingly.
- Manage and grow our online community by organizing and promoting contests, events, and interactive content.
- Monitor and manage online reviews and ratings to maintain a positive online reputation.
- Continuously seek opportunities to expand our dealership's reach and influence on social media platforms.
**Qualifications**:
- The Youth participant must be between 18-30 years old
- The Youth participant must be a Canadian citizen, a permanent resident or a person to whom refugee status has been granted.
- Proven experience in social media management for businesses, with a focus on the automotive industry being a strong asset.
- Strong written and verbal communication skills.
- Knowledge of various social media platforms and their best practices.
- Proficiency in creating and editing videos for social media, using tools and software.
- Creative thinking and the ability to develop engaging, visually appealing content, including posters and advertisements.
- Familiarity with paid social media advertising.
- Analytical skills to assess campaign performance and make data-driven decisions.
- Enthusiasm for the automotive industry and a genuine passion for cars.
- Self-motivated and able to work independently while also collaborating effectively with a team.
**Requirements**:
- Bachelor's degree in Marketing, Communications, or related field preferred
- Proven experience in managing social media platforms for businesses or brands
- Strong understanding of digital marketing principles and strategies
- Proficiency in using social media management tools like Hootsuite or Buffer
- Familiarity with graphic design software such as Adobe Creative Suite (Illustrator, Photoshop)
- Knowledge of e-commerce and online advertising
- Excellent written and verbal communication skills
- Strong analytical and problem-solving abilities
- Ability to work independently and collaboratively in a team environment
**Job Types**: Part-time, Fixed term contract
Contract length: 4 months
Pay: $18.00-$25.00 per hour
Expected hours: 20 per week
Flexible Language Requirement:
- French not required
Schedule:
- Monday to Friday
Supplemental pay types:
- Overtime pay
Ability to commute/relocate:
- Kitchener, ON N2G 2W2: reliably commute or plan to relocate before starting work (required)
Application question(s):
- The Youth participant must be between 18-30 years old
- The Youth participant must be a Canadian citizen, a permanent resident or a person to whom refugee status has been granted.
**Experience**:
- Marketing: 2 years (preferred)
Work Location: In person
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