Marketing and Communications Specialist

***:
This role is an integral part of service delivery to the residents of Loyalist Township and contributes to the achievement of our Strategic Plan by supporting public and employee engagement.

This position uses innovative means to connect on multiple channels with stakeholders. This role ensures our corporate brand is consistently represented in all marketing and communications initiatives. The incumbent is responsible for creating engaging messaging that reaches people as intended, ensuring stories have impact. This role supports all media relations activities, as well as social media and other content updates.

**MINIMUM QUALIFICATIONS - EDUCATION & EXPERIENCE**:

- Degree in Marketing, Advertising, Graphic Design, or Communications.
- A minimum of three (3) years’ experience in a communications, marketing, or graphic design role preferably in a public sector environment, including experience:

- Producing creative and engaging content.
- Successfully utilizing multiple social media channels and analytic tools.
- Operating a digital SLR camera and digital video camera.
- Managing related projects successfully and independently.
- Meeting the needs of internal and external stakeholders in a timely manner.
- An equivalent combination of education and experience will be considered.
- Demonstrated ability to utilize graphic design capabilities to create engaging content.
- Must possess and maintain a class “G” Ontario driver’s license and have access to a reliable personal vehicle.

**KNOWLEDGE, SKILLS & ABILITIES**:

- Proficiency with various multimedia and presentation software, including MS Office, Adobe Creative Suite, presentation and video editing software and Content Management Systems (CMS).
- Possesses a strong understanding of best practices for compelling social media content, influencer engagement, content campaigns, and media coverage amplification, and the ability to maintain currency of knowledge in a fast-changing area of expertise.
- Ability to write for leadership and a variety of audiences, on a wide range of topics with different goals and intentions, with purposeful strategies to solicit feedback and ensure the messages intended are the messages received.
- Exceptional writing and efficient editing skills, with the ability to ensure proper tone, English grammar, spelling, punctuation, sentence construction, and accuracy using excellent proof-reading skills.
- Ability to continually maintain and enhance website content and stay abreast of municipally related current events on multiple media channels, using good political acuity to identify when to escalate information.
- Proven ability to exercise discretion, good judgement, diplomacy and confidentiality.
- Excellent interpersonal skills that foster positive working relationships with the ability to de-escalate frustration when needed and support individuals with a wide variety of knowledge related to marketing and communications.
- Demonstrated flexibility and organizational skills to meet established deadlines in a dynamic work environment with shifting priorities, multiple demands, and some urgency.
- Excellent customer service orientation with the ability to use tact and diplomacy when establishing workplans with internal and external stakeholders.
- Demonstrated ability to independently manage projects as assigned with mínimal supervision.

**KEY RESPONSIBILITIES**:

- Ensures consistency in all Township communications and marketing, across the organization.
- Supports the establishment and evolution of communication and marketing guidelines to reflect best practices.
- Collaborates with internal stakeholders on operational communication and marketing needs and provides guidance and expertise to support the needs of their programs and projects, in a timely manner.
- Supports the Manager with targeted public engagement and community consultation strategies and initiatives for internal stakeholders by promoting the value of corporately supported communications and acting as an advisor.
- Designs and produces traditional and digital assets including web content, graphics, video, and photographic information.
- Packages files and images in appropriate design formats to meet print requirements.
- Supports the production and implementation of communication and marketing materials that support the communication plan.
- Develops, edits, and publishes various written materials including, but not limited to, news releases, webpages, stories, articles, editorials, fact sheets, newsletters, and other written communications.
- Coordinates the distribution of general information to the public and media to keep residents apprised of events happening within the municipality, promoting opportunities for residents to participate and/or submit feedback.
- Coordinates the distribution of information to Township employees, to keep employees apprised of projects and events impacting them and other stakeholders.
- Supports the Manager in revi