Manager, Marketing

3 weeks ago


Vancouver, Canada Fairleigh Dickinson University Full time

Principle Duties:
1. Develop and execute comprehensive marketing and communication strategies aligned with FDU Vancouver goals, values, and priorities.

2. Working in close collaboration with the Recruitment team and senior leadership to define key messaging, target audiences, and communication objectives.

3. Safeguard and enhance the University’s brand by ensuring consistency across all marketing and communication materials.

4. Ensure all content is aligned with the University’s brand and effectively communicates key messages.

5. Manage a small team of marketing and communication professionals, providing guidance, mentorship, and fostering a collaborative and creative work environment.

6. Set performance goals, conduct regular evaluations, and identify professional development opportunities for team members.

7. Lead the creation of compelling and engaging content for various channels, including websites, social media, press releases and print materials.

10. Where necessary, work with appropriate vendors to create, produce and deliver print, digital and electronic assets to support the goals of the University.

11. Develop and manage the marketing and communications budget, ensuring resources are allocated effectively to meet strategic objectives.

12. Coordinate video productions and photo shoots as needed.

13. Perform other communication and marketing duties as assigned.

Required Qualifications:
**MINIMUM**

**QUALIFICATIONS**:
***

1. Bachelor’s degree required in Marketing, Communications, Public Relations, or a related field (Master’s degree preferred).

2. Proven experience in senior marketing or communications role, preferably with the higher education sector.

3. Strong leadership skills with the ability to inspire and motivate a team.

4. Strategic thinker with the ability to develop and implement innovative marketing and communication initiatives.

5. Success in delivering comprehensive communication and marketing plans that inspire, engage, and build awareness with target audiences.

6. Proficiency in digital marketing tools, social media platforms, and content management systems.

7. Demonstrated ability to assess success of marketing campaigns and initiatives.

8. Familiarity with higher education trends and issues.

9. Canadian Residency or work permit required.

Preferred Qualifications: Hours Worked

35

Posting Date: 02/20/2024 Special Instructions to Applicants: Application Types Accepted: Application for Employment


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