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Copywriter

4 months ago

Richmond Hill, Canada WellnessLiving Full time

**Title**: Copywriter

**Salary**: Based on Experience + Vacation + Benefits

**Length**:  Contract

**Location**:  Richmond Hill, ON *Hybrid

**About Us**:
WellnessLiving isn’t just our name, it’s who we are. We’re the software company with a heart, placing people and community at the center of everything we do. Our diverse and inclusive culture provides our people and customers with the support, resources, and tools they need to achieve their goals—professionally and personally. From a bootstrap start-up to the fastest-growing software company for class and appointment-based businesses in North America, our commitment to excellence can be seen in all aspects of our business. Trusted by over 5,000 business owners and 15 million users worldwide, our mission is to empower businesses with a value-driven platform that is reliable, easy to use, and equipped with all the tools and services needed to manage and grow a business.

When you join WellnessLiving, you join a team that is customer-focused, community-centered, and forward-thinking and is continuously improving and innovating. We celebrate your wins, recognize your strengths, learn together, and inspire each other to reach new heights, offering a variety of benefits to help you lead happier and healthier lives.

**About You**:
 
As a Marketing Manager, you will play a pivotal role in planning and overseeing all online and offline marketing programs and campaigns. You will manage our digital presence, collaborate with the Senior Copywriter on content creation, and work closely with the Events & Marketing Coordinator to optimize our presence at industry conferences. If you have a proven track record in marketing operations, strong project management skills, and a keen understanding of campaign management and analytics, we want you on our team.
- Teamwork and Collaboration — Easy to talk to, very approachable, empathetic, patient, puts others at ease, and can work well with others
- Critical Thinking and Problem-Solving — The ability to analyze, evaluate, and strategize the best solutions when making decisions or faced with challenging situations
- Strong Work Ethic — Hardworking, dedicated, reliable, and highly motivated with the desire and determination to exceed expectations
- Natural Leadership Skills — Oversees processes, guides initiatives, holds themselves accountable, listens without judgment, and inspires and nurtures the growth of others to do their best work
- Entrepreneurial Spirit and Business Mindset — Embraces innovation and continuous improvement, actively seeks out change, and is knowledgeable of current industry trends, practices, and technology

**Responsibilities**:

- Develop content to advertise, educate, or increase awareness about WellnessLiving. This can include blogs, social media posts, newsletters, webinar scripts, and more
- Work with the Marketing team to develop, implement, and manage our online channels using competitive research, messaging, and audience identification
- Create digital marketing content that demonstrates thought leadership (e.g., white papers, newsletters, blog posts, case studies, web copy, etc.)
- Help generate new ideas for relevant content assets
- Write product pages and support content in collaboration with appropriate team members and stakeholders
- Maintain a consistent tone of voice across all communications
- Remain up to date in ad world events, employing best practices
- Researching keyword trends and including appropriate keywords per topic for website landing pages
- Supporting social media postings and working collaboratively with the marketing and content departments and teams

**Skills & Qualifications**:

- 3 or more years of experience in a similar role
- Experience using WordPress
- Experience writing and catering a message to a B2B audience
- Solid knowledge of SEO copy, writing with high-ranking SEO keywords
- Skilled at writing high levels of content while maintaining high levels of accuracy
- Ability to work on multiple projects simultaneously
- Ability to work under the pressure of deadlines
- Very well organized and detail-oriented
- Ability to explain and defend work when necessary
- Demonstrated ability to think outside of the box and come up with creative content

Please note that those who meet the qualifications for the position will be contacted directly.

WellnessLiving does not discriminate against any employee or potential employee because of race, creed, colour, religion, gender, sexual orientation, gender identity/expression, national origin, disability, age, genetic information, veteran status, marital status, family or parental status, or any other status protected by the laws and regulations in the locations where we operate. Furthermore, we will not tolerate bias or discrimination of any kind from our employees or customers. At WellnessLiving, we bring everyone together to create something incredible We are a unique and diverse blend of leaders