Marketing Coordinator

4 weeks ago

Richmond, Canada Larco Hospitality Full time

**Who we are**:
Larco Hospitality has become one of Canada's leading full-service, hotel management companies with a portfolio featuring some of the most well-recognized and best-loved brands in the hospitality industry including Marriott Hotels & Resorts, Fairmont Hotels, JW Marriott Hotels & Resorts and more.

But we are more than our brands. We are a service-driven culture that believes in creating loyalty with both our guests and associates. Our core values guide us in everything we do: inclusivity, empathy, responsiveness, integrity, and teamwork. Larco Hospitality believes in providing exceptional work experiences for our employees and we don’t just value your talent; we value you as a whole person.

At Larco Hospitality, we inspire you to bring your very best every day.

**What you'll do**:
Reporting to the National Director of Marketing, the **Marketing Coordinator **will assist in promoting and building the reputation of five of Larco's properties and restaurants:

- Toronto Marriott City Centre
- Sheraton Toronto Airport Hotel & Conference Centre
- Hilton Vancouver Airport
- Vancouver Airport Marriott
- Sheraton Vancouver Airport.

**As the Marketing Coordinator (located in Toronto, ON or Richmond, BC), you will support the National Marketing Director and the Content Marketing Specialists with various administrative and marketing tasks, including but not limited to**:

- Creating and designing marketing materials for the hotels and restaurants and ensuring they are optimized, accurate and up to date.
- Collaborating with the Content Marketing Specialists on planning and executing content calendars including identifying, curating, and repurposing relevant content from our guests, hotel brands, local attractions, partners, etc. to address our target audience's needs.
- Maintaining inventory of sales support materials, ensuring all are current and accurate, and coordinating the creation of new materials when necessary.
- Assisting with the creation, planning and coordination of bookable experiences to enhance hotel stays (on-property activations, in-room amenities, etc.)
- Becoming an expert on each property & brand; knowing their offerings and amenities inside and out.
- Updating and maintaining the hotels' restaurant websites.
- Writing 1-2 pieces of original content (blog posts) monthly for the Richmond Conference Centre website.
- Actively monitoring all channels and engaging with followers and key accounts to create connections and deepen relationships.
- Analyzing competitors' content strategies and identifying areas of opportunities in the marketplace.
- Assisting with assembling month-end reports and analytics.
- Compiling guest reviews and tracking staff mentions.
- Attending and covering special events and promotions in our hotels and restaurants.
- Maintaining a media and influencer list as well as vetting and coordinating partnerships.
- Assisting with professional brand photoshoots as needed.
- Creating and updating marketing materials for the HR teams to support recruiting efforts.
- Some travel required between Larco's Canadian properties in Toronto and Richmond.

**What we'll offer you**:
At Larco Hospitality, we provide a fun, safe and supportive work environment in a culture that values diversity and inclusion.
- Competitive compensation and a comprehensive, flexible benefits plan which includes health insurance, dental insurance, vision care, employee assistance program and more.
- Discounted hotel stays for you, your friends & family at Marriott and Hilton properties worldwide.
- Possibility for a hybrid work arrangement to enable you to live fully and balance home and work.
- A supportive, diverse, and inclusive environment for all that prioritizes understanding and integrating employees' unique perspectives and voices and that's committed to their mental and physical wellbeing.
- World-class service training program and job-specific training opportunities to empower life-long learning and to encourage employees to find the careers that are right for them.
- Organized committees and social activities throughout the year including appreciation weeks, annual holiday parties, team outings and more.
- Opportunity to make a lasting, positive impact through our brands' community programs: Marriott's Serve 360and Hilton's Travel with Purpose.

**What you'll offer us**:
The Marketing Coordinator is an organized multitasker who can handle many projects simultaneously and meet tight deadlines.
- Post-secondary degree or diploma in digital media, communications, journalism, marketing, public relations, or related field.
- 1 year of hands-on marketing and/or administrative experience.
- Strong writing and communication skills with an eye for accuracy and detail.
- Exceptional graphic design skills in Canva.
- Experience with Mailchimp is an asset.
- Flexibility for night and weekend work when necessary (on-site special events, etc.).
- Must be organized and thrive managing multiple project

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