Marketing Coordinator

3 weeks ago

Burnaby, Canada British Columbia Institute of Technology (BCIT) Full time

BCIT’s
- **School of Business **is seeking a
- **regular full-time Marketing Coordinator**. This position is responsible for the development and implementation of marketing and communication strategies and the publication of School of Business + Media marketing products and services. Working closely with the Marketing and Communications (MARCOM) and Web Services teams, and the academic departments within the School, the Marketing Coordinator also co-ordinates special events, and maintains web and social media presence.**Duties & Responsibilities**

**DUTIES**
***
**AND**
***
**RESPONSIBILITIES***:
**General**:

- In conjunction with the manager, develops proactive and strategic business partnerships within the School to develop marketing and communications programs and initiatives
- Assists in the design and implementation of annual marketing programs that align to the institutional plan
- Explores and recommends new technologies and best practices that advance the quality and value of social media interactions and client communication.
- Meets regularly with key contacts and attends meetings within the school and departments
- Monitors the effectiveness of products and services on a regular basis; brings forward recommendations, responds to client needs as they arise
- Conducts interviews with stakeholders, clients, students and external customers to support and/or enhance the marketing and communication planning activities and initiatives.
- Researches and advises on costs and alternative methods of increasing cost effectiveness
- Reviews, researches and puts forward recommendations to improve marketing procedures,standards and protocols
- Oversees and coordinates the documentation process for all school marketing and publication initiatives and activities including developing project plans, setting milestones, deliverables and outcomes
- Assesses, analyses and supports the implementation of newly developed products and services, revises departmental processes and initiates training as required

**Social Media Marketing**
- Acts as publisher for the school’s website; uses content management system to design, write, test and launch web or landing pages for event promotion and updates
- Improves page ranking and search results using current technology such as organic search engine optimization (SEO) and social media optimization (SMO) techniques
- Coordinates traditional and non-traditional media content. Maintains current and relevant content on a blog, community site and social media tools.
- Develops a system to monitor commentary and written communications about the school across all media channels
- Sets a variety of campaign goals and goal tracking through web analytics; prepares and analyzes web statistics using current metrics tools.
- Develops strong working relationships with the school’s marketing strategist and Web Services to implement special web projects.

**Marketing and Communications Coordination**
- Prepares and delivers industry or client specific presentations with the School’s Marketing team.
- Works with program heads and Marketing and Communications to create and place advertisements to attract potential students and faculty.
- Coordinates and monitors client tracking activities in the CRM system.
- Implements selected projects with various internal clients including developing project proposals and plans for web related partnerships and linkages.
- In conjunction with the Student Recruiter, maintains client information in CRM system
- Designs script and graphics for the school and program websites using existing templates as required by ITS and MARCOM
- Participates in Records Custodian training and remains current with record keeping practices, policies and procedures (both BCIT and FOIPOP)
- Undertakes related duties as assigned, consistent with the job grade of this position.

**Qualifications**

**QUALIFICATIONS***:
**Entrance**:

- Diploma of Technology specializing in marketing and/or communications including current formal training and courses in internet marketing, technical and marketing writing, web, video editing and, basic HTML.

**Experience**:

- Two years general marketing experience plus two years practical current experience in a similar position.

**Software/Computer Application(s) and Expertise**:

- Advanced Microsoft Office skills and content management system editing skills; working knowledge of enterprise level customer relationship management (CRM) systems
- Demonstrated experience launching and tracking campaigns through social media channels
- Experience using web analytics, online business optimization platforms, and diagramming and process mapping software

**Communication/Interpersonal Skills**:

- Excellent interpersonal and communication skills
- Proven ability to establish and maintain effective working relationships by exercising tact and diplomacy while delivering the highest levels of customer service
- Demonstrated writing, proofreading an

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